Milkshake Concepts to introduce fourth DFW location of its popular ‘Cocina de Mexico’ near The Harbor
Beloved Mexican eatery Vidorra is ready to fiesta with the launch of its newest location in Rockwall. Already serving passionate fan bases in Dallas, Grand Prairie and Addison, Vidorra will officially open its doors to this highly anticipated location at 2620 Sunset Ridge Harbor Heights on December 5.
Located off I-30, near the western shores of Lake Ray Hubbard and the popular harbor district, the new location offers guests the perfect mix of authentic Mexican dishes with a modern twist. Diners can enjoy Vidorra’s menu of creative margaritas and its famous Queso Blanco served in a 400-degree molcajete bowl – a fan-favorite experience. Guests will also enjoy popular entrees including traditional street tacos, birria tacos and sizzling fajitas that complement Vidorra’s top-shelf margarita flight, fruit-infused cocktails and large-format drinks perfect for sharing.
Vidorra’s authentic dishes, bold cocktails and buzzing ambiance reflect its status as a truly “modern Mexican” restaurant. Its name means “the good life,” which is embodied in the heart and soul of the Vidorra dining experience.
“We want to reach every corner of DFW with ‘the good life,’” said Milkshake Concepts CEO Imran Sheikh. “We’re thrilled with how enthusiastically Vidorra has been embraced by the communities in Dallas, Addison and Grand Prairie, and we can’t wait to begin serving new fans in Rockwall. There’s much more to come across North Texas and beyond – including Grapevine and Nashville, Tennessee which will open in 2025!”
The 5400 square-foot Rockwall restaurant boasts traditional Mexican decor and a vibrant atmosphere, in line with the brand’s other locations. The immersive dining area and airy patio perched above Lake Ray Hubbard will be the ideal destination family-friendly dining, festive happy hours, and large gatherings of fun-loving friends and co-workers.
It’s always a happening happy hour at Vidorra Monday to Friday from 3 to 6 p.m., featuring half-off select apps, $4 select beers, $5 select wines and $6 Vidorritas (rocks or frozen). Guests can also enjoy extra specials on Margarita Mondays, with half-priced ritas all day, and Tacos & Tequila Tuesdays, which feature a shot of tequila and two street tacos for just $8 all day.
The restaurant’s hours of operation are Monday through Wednesday 11 a.m. – 10 p.m., Thursday and Friday 11 a.m. – 11 p.m., Saturday 9 a.m. – midnight, and Sunday 9 a.m. – 10 p.m.
Vidorra is a part of Milkshake Concepts’ impressive portfolio of influential restaurants, including The Finch, Saaya, Harper’s, Serious Pizza and most recently, Serious Eats. This long-awaited opening continues the story of Milkshake’s rapid growth and expansion across North Texas and beyond.
For more information about Milkshake Concepts, visit MilkshakeConcepts.com.
Founded in 2015 by Imran Sheikh, Asim Sheikh & James Faller, Milkshake Concepts is a Dallas-based experiential hospitality group responsible for some of the Metroplex’s best restaurants and nightlife. The group currently operates eight brands, including The Finch, Vidorra, STIRR, Harper’s, Citizen, Saaya and Serious Pizza.
