Gregg Frazer, whose long career as a chef and restaurant executive has taken him from fine dining establishments in Australia to a Mississippi-based network of chain eateries, has joined the executive team at VooDoo BBQ & Grill, one of the nation’s hottest food franchise systems.
Frazer, 36, is the 10-year-old barbecue restaurant franchise’s executive chef and vice president of operations, a new position. He is responsible for inventory and cost analysis as well as analysis of the company’s recipes and the VooDoo BBQ menu. In the coming months, Frazer will oversee the development and implementation of a centralized database system to manage all of the growing company’s operations, from procurement to sales.
“What attracted me is that VooDoo is definitely onto something, and with the right kind of development, we can get to where they’re growing, growing, growing all over the country,” Frazer said. “It’s a great time to join VooDoo BBQ because on a national level, barbecue franchises are a small, underserved portion of the (restaurant) industry, so there’s a tremendous opportunity for growth.”
VooDoo BBQ CEO Tony Avila said the company was looking for someone with Frazer’s blend of experience in both the kitchen and front office.
“Gregg has the skills, experience and passion we need for this new position, a critical one as we expand from a regional to a national brand and make sure we’re maintaining consistent products and levels of service throughout our system,” said VooDoo CEO Tony Avila. “I’m thrilled to have Gregg join our team.”
Frazer came to VooDoo BBQ from Eat With Us, a Columbus, Miss.-based company that owns and operates five restaurant chains, including Harveys, Sweet Peppers Deli and Park Heights, with a total of more than 30 units. Frazer was Eat With Us’ corporate chef and procurement director.
VooDoo opened its first location in New Orleans on Mardi Gras Day 2002 and has expanded to reach 53 planned locations in six states. VooDoo serves competition-style barbecue beef, pork and chicken with unique side dishes, plus salads and sandwiches, in a clean, colorful fast casual environment. For more information, visit voodoobbq.com or voodoobbqfranchise.com.