Low-cal drink mix proves popular; line extended into 700+ locations in 13 states
It turns out that a lot of people are looking for a delicious drink mixer that won’t pile on the calories.
Skimpy Mixers, a new line of low-calorie, low-sugar mixers made from real fruit juices, are now available on the shelves of more than 1,300 Walmart locations nationwide, as of today. Following the brand’s initial promotional launch in 650 Walmart stores across 48 states that began December 26th, the world’s largest retailer extended its distribution of the popular mixers to an additional 715 locations.
The company’s original founders, Megan Toole and Krista LaMothe, came up with the idea for Skimpy Mixers while attending a friend’s pool party in the summer of 2010. They were so impressed with the frozen Dreamsicle they were served, they left the party in search of the mix. When they couldn’t find it, they decided to concoct it for themselves. That’s when they realized the drink was loaded with sugar, and roughly 800 calories. They turned to Summer Lamons, a registered dietitian with a Masters degree in Dietetics and Health Promotion, to develop a delicious, low-calorie version of the mixer. Their mission: to “skimp on the calories, not on the taste.”
The rest, as they say, is history.
Three years later and now with a line of five flavors – berry lemonade, pineapple, sweet ‘n sour, Skimpy Margarita and the original orange – Skimpy Mixers has suddenly become an overnight success story.
“I have to say, the last few months have been a wild ride,” said Toole, co-founder and president of Dallas-based Skimpy Mixers. “We knew we had a great product that everyone loves – even the guys – but we had no idea it would take off so fast. Obviously, gaining shelf space at Walmart is a dream come true; and now that we’ve passed the initial audition, it looks like the sky’s the limit for Skimpy Mixers!”
Skimpy Mixers are sweetened with real fruit juice concentrate, which provides the robust flavor. But the proprietary formula strikes a refreshing balance between low-calorie and watered-down taste. The result is a palate-pleasing mixer that’s virtually indistinguishable from the leading sugary mixers, at 15-40 calories per serving, depending on the flavor.
“Those of us looking for a healthier option when enjoying a cocktail at dinner, at a party or while lounging poolside no longer have to choose between great taste and low-cal,” said LaMothe, co-founder and vice president. “Just shake your Skimpy Mixer up well, add alcohol, and I challenge you to tell the difference between our drink and the real deal. In fact, I bet you’ll like ours better!”
Skimpy Mixers are easy to spot at Walmart, 120 South Texas H.E.B. grocery stores and other retailers thanks to their distinctive zebra-print bottle sleeves. The mixers retail for approximately $4.98 per 32-oz. bottle. They can also be purchased by the case, online at www.SkimpyMixers.com.