A Sweet New Menu Collaboration at Wetzel’s Pretzels
Snack time is getting a major upgrade as two familiar favorites come together in one mouthwatering, limited-time mashup. Wetzel’s Pretzels is turning snack time into dessert time with the launch of new OREO Bitz bite-sized pretzels, available from June 1 through Oct. 4. The latest menu creation starts with warm, fresh-baked Original Bitz, topped with vanilla crème, sprinkled with OREO cookie crumbles, and finished with Mini OREO cookies for an extra sweet, multi-textured bite that is soft, crunchy, and creamy all at once.
To celebrate the summer launch, Wetzel’s Rewards members can claim a special $1 discount on the new item from June 1 through June 7. “OREO Cookies are one of those flavors that instantly feels fun and nostalgic,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “We took our hot, fresh Bitz and loaded them up with cookies-and-cream goodness.”
The new sweet launch follows a successful run of recent limited-time favorites, including:
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Berry Sweet Bitz crafted with Nutella
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Apple Cinnamon Bitz featuring classic spices
These sweet additions showcase how the brand continues rolling out playful new flavors alongside its classic hand-rolled pretzel lineup. Guests can find the new cookies-and-cream item at Wezel’s locations nationwide while supplies last. For details, visit Wetzels.com or download the Wetzel’s Pretzels app.