Yum! Brands, Inc. announced today that Yum! China Division has recently opened its 4,000th KFC restaurant located in Dalian, China. The milestone commemorates the Company’s 25thanniversary in China, highlighting Yum! Brands’ leading position and rapid growth as China’s largest restaurant company.
Yum! has become the largest and fastest growing restaurant company in China by pursuing a broad-based development program supported by a sophisticated supply chain infrastructure and more. KFC’s brand-building strategy has been successful due to a strong local management team, a highly-skilled workforce focused on providing outstanding customer service, plus innovative, localized menus offering value and variety to Chinese consumers.
“KFC’s success in China is not only about the increase of store counts, but beyond that,” said Sam Su, Chairman and CEO of China Division, Yum! Brands, Inc. “The transformation strategy of KFC is to connect deeply into consumers’ lives. KFC does more than sell products, it interacts with consumers in a meaningful way to become a welcomed part of their lives,” added Su.
KFC was the first quick-service restaurant chain to enter China in 1987. Today, KFC is the number one quick-service restaurant brand in China and opens more than one new KFC every day. In addition to Original Recipe chicken, KFC has an extensive menu featuring beef, seafood, rice dishes, fresh vegetables, soups, breakfast, desserts, and other products that appeal to Chinese consumers’ tastes.
Yum! Brands, Inc. (NYSE: YUM), based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with nearly 38,000 restaurants in more than 120 countries and territories. Yum! is ranked #213 on the Fortune 500 List with revenues of more than $12 billion in 2011. The Company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development.