2014 MFHA Operators’ Conference Promises to Create Cultural Intelligence “Light Bulb Moments”



2014 MFHA Operators' Conference Promises to Create Cultural Intelligence "Light Bulb Moments"

MFHA’s upcoming 2014 Operators’ Conference, themed: “Building Sales and Increasing Profits in Culturally Rich Work Environments”, promises to inspire cultural intelligence “light bulb moments” for its attendees. Hosted by Bob Evans Farms from June 25-26 at its new Dan Evans Training Center in New Albany, OH, this year’s conference brings a cultural intelligence focus to benefit foodservice operators. The “light bulb” moments will come from a collection of Speakers, that includes successful restaurant operators, research experts, brand marketing consultants, and multicultural training professionals that will share insights based on actual experiences. Other partners are: Franchise Times, Workpaysme, MGM Resorts International and Coca-Cola Foodservice.

“In designing the Conference sessions, we made sure that the insights provide practical and relevant cultural intelligence practices that will inspire actionable “light bulb moments” for our attendees.. The issues of the day reinforce the need for companies to be more culturally sensitive about how customers and employees view and experience their brand especially at the unit level.” shared Gerry A. Fernandez, MFHA President & Founder.

There are 3 main reasons why operators, trainers, and brand experts should attend this conference:

1. Groundbreaking Proprietary MFHA Research. In partnership with The People Report MFHA will release the findings from its “2014 Diversity Report: State of the Foodservice Industry”. Also preliminary results of the first ever industry “Website Inclusiveness Assessment”, conducted by Maria Dixon, PhD, Southern Methodist University, Dallas, TX, which surveyed over 100 restaurant companies’ websites and ranked them A-F based on their level of cultural inclusiveness, will be revealed.

2. Buffalo Wild Wings, McDonald’s, and White Castle Operators will share their secrets to “Operating Profitably in Multicultural, Urban Markets”; and

3. Language & Culture Worldwide, LLC (LCW), a global consulting firm that offers cultural competence and organizational effectiveness solutions for culturally diverse groups and organizations, will present “How to Attract, Develop and Retain Top Multicultural Talent”.

Why operators? MFHA’s Cultural Intelligence products and solutions have proven successful at the corporate foodservice and national distributor levels and want to bring the same success to franchise owners and operators. Fernandez underscores: “Our Mission at MFHA is to help companies maximize ROI through Cultural Intelligence and we do this through education, advocacy and connectivity. Our products and solutions provide rich, insightful and authentic content based on actual, real world business challenges and opportunities. We know that if there is a segment that would benefit the most from these, it is the franchise segment.”

In 2012, MFHA began its focus on building Cultural Intelligence as a central platform to deliver its solutions and products. Cultural Intelligence is defined as having the knowledge, skills, and abilities necessary to effectively and appropriately engage people from different ethnic, racial, and cultural backgrounds to deliver better business results. The Cultural Intelligence approach emphasizes competencies that can be developed by individuals and organizations to help them achieve their culture and inclusion initiatives.

To get more Conference information or to register, visit www.mfha.net and click on the Conference registration button. Discounts are available for Members and tables of six (6).

MFHA is short for the Multicultural Foodservice & Hospitality Alliance.

The mission of The Multicultural Foodservice & Hospitality Alliance’s (MFHA) is to bring the economic benefits of diversity and inclusion to the food and hospitality industry by building bridges and delivering solutions. MFHA commits to delivering more connections and opportunities to build its Members’ Cultural Intelligence to effectively engage multicultural employees, customers, and communities. Learn more about how MFHA is helping its members in this growing multicultural market through e-learning trainings. For more information, visit www.mfha.net.