Free Original Glazed doughnuts for participating guests on Sept. 19
Say “ahoy” to your free Original Glazed doughnut! Krispy Kreme Doughnuts announced today that participating shops in the United States and Canada will celebrate Talk Like a Pirate Day on Sept. 19.
Any swashbuckling guest who talks like a pirate will receive one free Original Glazed doughnut, while fans who dress like a pirate will receive one dozen Original Glazed doughnuts.
For the first time this year, guests can also use a custom Krispy Kreme Snapchat pirate filter to digitally ‘dress’ like a pirate. Any guest who shows his or her Snapchat image to a team member at a participating Krispy Kreme shop will qualify for a dozen Original Glazed doughnuts.
“Talk Like a Pirate Day has become one of our guests favorite days of the year, and this year they will have the opportunity to take part in this day socially using our Snapchat filter,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “As this day is all about fun, we see it as a natural extension of our offers to get free Original Glazed doughnuts.”
The Snapchat campaign will be the first time Krispy Kreme has launched a national campaign on the social media outlet. Krispy Kreme’s Talk Like a Pirate Day was created following a social trend in 2012, and the Snapchat campaign is an organic way to honor the social beginnings of the occasion day.
Two Pirate Doughnuts are also available ahead of Talk Like a Pirate Day. The Pirate Doughnut is a filled doughnut decorated with a pirate face, while the Skull and Crossbones Doughnut is topped with chocolate icing and finished with white icing and a skull candy piece.
Qualifying pirate costumes must include three pirate items, such as an eye patch or bandana. No purchase is necessary to take part in Talk Like a Pirate Day.
Be sure to show off your Talk Like a Pirate Day bounty by using #TalkLikeaPirateDay and #KrispyKreme across social media platforms.