Aurelio’s Pizza Teams with Soos & Associates for Next Step in Growth Plan

Aurelio's Pizza Teams with Soos & Associates for Next Step in Growth Plan

Aurelio’s Pizza has engaged Soos & Associates Inc. to create and establish interior and exterior corporate design and brand standards as part of the well-loved family pizzeria brand’s growth mission.

Architectural consulting services will include identifying the physical, functional and visual components for Aurelio’s restaurants to enhance, strengthen and standardize its brand experience for customers, employees and franchise operators among all of its 43 existing franchise locations in six states, as well as for all future locations.

Since 2010, Aurelio’s has embarked on an aggressive business enhancement and streamlining initiative to grow its footprint nationwide.  Toward this goal, Aurelio’s has developed new franchisee communications tools, revamped its web site, piloted online ordering, hired a marketing and communications agency to standardize external messaging and started the process to install a new POS system with powerful business intelligence capabilities. Aurelio’s has long had a consistency of product, philosophy and service. Establishing brand consistency through its restaurant interiors and exteriors is the next logical step to enhancing the customer dining experience with a familiar environment regardless of location.

Through this undertaking, Aurelio’s and Soos will be addressing  corporate design standards through the physical elements for the back of the house/kitchen as well as corporate brand standards through the physical image and feel of the front of the house environment.

“Generations of customers love the experience of eating at Aurelio’s Pizza,” said Kirk Mauriello, director of franchising, Aurelio’s. “As a brand we are 53-years-old, but our collective expertise as a chain extends well beyond that. We are surveying those elements that express our brand, create the love and work well from store to store for consistent implementation. With this project, we are harnessing the power of our collective experience in creating customer delight to fuel brand loyalty and ultimately growth.”

“We are extremely excited and feel privileged to be part of the team that is responsible for providing the tools to empower Aurelio’s as they expand their restaurants and offer new franchise opportunities across the United States. With their proven track record and years of history for offering “The Best Pizza in Chicago”, we are proud to share our talent and years of experience to launch them into the next chapter of growth and success,” said Melanie  Soos, principal, Soos & Associates Inc.

With a history as rich and entrenched in the community as the pizza it’s famous for, the very first Aurelio’s restaurant opened on Ridge Road in Homewood, IL as the pride and joy of Joseph A. Aurelio, Jr. who decided to give it a go as a restaurateur at the age of 26. With its legendary “old oven” dating back to 1959 in its Homewood location, Aurelio’s was a pioneer in the concept of the Family Pizzeria in the United States and helped to launch pizza into the American lexicon. Since that time, Aurelio’s has become one of Chicagoland’s claims to fame. And, transplanted Chicagoans all over the map have helped to bring their favorite pizzeria franchise to 43 cities across six states, growing a strong fan base for the taste of Aurelio’s.

For Aurelio’s Pizza franchise information, please visit

Since 1993, Soos has worked on behalf of many corporate and private restaurant clients which include Arby’s, Dunkin Doughnuts, Five Guys Burger and Fries, McDonald’s, Starbuck’s Coffee Company, and Potbelly Sandwich Works. Our philosophy of providing physical environment solutions that exceed client’s goals is evidenced by our long term relationships and years of repeated business with our clients.

Aggressive retail/restaurant roll out is our culture as we have extensive experience in this area. Soos is a turn-key solution provider that offers a wide range of services for a wide range of project types which are not classified by building type, style or size. Our branding solutions are often the visual platform for launching new opportunities and ventures for our clients. Our talent is comprehensive and integrates planning, architecture, décor and graphic design components. Soos has a reputation for empowering our clients as we ensure their success in the built environment.