Beef ‘O’ Brady’s Slides into Safety Harbor with New Location, Rejuvenated Atmosphere

After seasons of preparation, Beef ‘O’ Brady’s claimed home court advantage in Safety Harbor, FL on May 28, 2012. But this isn’t your dad’s Beef ‘O’ Brady’s – or even your older brother’s for that matter. The new restaurant was built with Beef ‘O’ Brady’s refreshed look and feel in mind.

The new Safety Harbor restaurant, located at 2471 N. McMullen Booth Rd. in Safety Harbor, features many new elements that can’t be found at most Beef ‘O’ Brady’s restaurants. Some of the changes include updated color schemes, a community board at the front door, a private party room, 24 craft beers on tap and much more. Safety Harbor residents have the opportunity to take a virtual walkthrough of the new prototype online.

In addition to the refreshed look, Safety Harbor residents should take a quick liking to the new restaurant because of its great food and the ties it will build with the community. Since the company’s inception, each Beef ‘O’ Brady’s has been committed to strengthening local ties through philanthropic partnerships and volunteerism.

“We’re going to be the place where families, local sports groups and friends can come together and enjoy great food in a dynamic environment,” said local owner, Bert Strickland. “There’s a strong sense of excitement that’s built into each Beef ‘O’ Brady’s, and the energy at our new restaurant will be unmatched.”

The Beef ‘O’ Brady’s of Safety Harbor offers a re-engineered menu that features its famous wings, St. Louis-Style ribs with Sweet Baby Ray’s barbeque sauce, grilled shrimp available as a main dish or as a salad, a build your own Angus burgers option, affordable mix-and-match dessert combinations and much more. Additionally, the new restaurant and sports pub is rolling out a new fajita line featuring chicken, steak and combo fajitas all served up with warm flour tortillas and Beef’s signature toppings on a sizzling hot plate. And they’re not stopping there—this new Beef’s location is also introducing a new lineup featuring their famous Angus Skirt Steak, including nachos, tacos, burritos, quesadillas and more.

Ironically, despite what its name implies, Beef `O’ Brady’s is best known for its Buffalo chicken wings. Originally, the chain’s menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even “hotter” place to eat.

Beef ‘O’ Brady’s is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef ‘O’ Brady’s neighborhood market. The “kid appeal” of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef ‘O’ Brady’s is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 210 locations in 22 states. An award-winning franchise system, the Beef ‘O’ Brady’s franchise opportunity is consistently recognized by Entrepreneur’s Franchise 500 in the category of Full-Service Restaurants. For more information, visit