New director of business development to bring strategic improvements to leading app developer
Relevant Mobile, a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions exclusively for the restaurant industry, announced today that Bianca Guidry has joined the company as its Director of Business Development.
In her new capacity, Guidry will expand Relevant’s sales presence primarily in the western half of the U.S., while instituting strategic improvements to the company’s overall sales approach.
Guidry joins the company after serving as Strategic Services Director, Advertising with HYFN in Hermosa Beach, CA. She was first introduced to Relevant while running digital marketing for Real Mex Restaurants in Cypress, CA. Prior to that, she was head of social media for Playboy Enterprises, Inc.
“We are thrilled to welcome Bianca onboard,” said Gerrine Pan, Founder of New York City-based Relevant Mobile. “We greatly value the insight of our restaurant clientele. As such, Bianca’s background as a restaurant and digital marketer make her a perfect fit for our team, giving us a first-hand perspective on our clients’ needs as we continue to expand.”
Guidry’s career has included stints on the client side and the brand side, for global and national brands ranging from entertainment to publishing to the restaurant industry. She has had success leveraging technology to drive innovation in business, with a focus on data, audience development and customer acquisition.
“I’ve been impressed by Gerrine and her associates at Relevant Mobile, as well as their technology, for years; so I was very flattered when they asked me to join the team,” said Guidry. “I’m excited to help expand their footprint and to foster relationships where there are so many great restaurant brands in need of cutting-edge mobile apps.”
Guidry earned her BA in Design from the University of San Francisco in 2010. A native of Malibu, CA, she considers herself to be a foodie, a wildflower, a strategist and an NPR junkie.
Relevant Mobile is a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions. Focused exclusively on the restaurant industry, Relevant offers a holistic technology platform including loyalty, guest feedback and resolution, ordering, mobile payment, and gift card solutions and much more to help brands better understand and engage with their customers. Relevant Mobile works as a collaborative partner to create a customer experience authentic to its clients’ brands. The result is a customized, white-labeled app with features that make sense for each client’s specific customers.
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