Blaze Fast-Fire’d Pizza Expands To Three San Diego Area Restaurants

Blaze Fast-Fire'd Pizza Expands To Three San Diego Area RestaurantsTwo Additional Restaurants Set To Open In October 2014

Blaze Fast-Fire'd Pizza Expands To Three San Diego Area RestaurantsBlaze Fast Fire’d Pizza, the nation’s leading build-your-own pizza chain, today announced that it will soon be opening two new San Diego area locations in October. With these additions, the fast-casual concept, known for its chef-driven menu and casually hip restaurants, expands its footprint to three restaurants in the metro. The first restaurant will be located in the Encinitas Village Center (127 North El Camino Real, Encinitas), and the second, which covers 3,200 square feet, will be located in San Diego’s Genesee Plaza (5604 Balboa Avenue – next to Panera Bread). Residents have already been enjoying Blaze Pizza at the Carlsbad Premium Outlet location (5620 Paseo Del Norte), which opened in December 2013.

Blaze Fast-Fire'd Pizza Expands To Three San Diego Area RestaurantsBlaze Pizza is a modern day “pizza joint” known for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s’more pies. Each restaurant features an interactive assembly-line format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients – all for under $8. The generously-sized 11-inch pizzas are then sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (“The Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The new San Diego area restaurants will also feature a selection of wine and craft beer and offer online ordering.

The company’s mantra of making “intelligent choices” goes beyond selecting the best ingredients and serving exceptional pizzas.  Each restaurant is carefully designed to suit its own space, with award-winning architect Ana Henton thoughtfully applying industrial elements and fire-inspired colors to each location – creating a warm, inviting environment that fits within the local neighborhood.  Additionally, Blaze is committed to sustainability and uses eco-friendly packaging and locally sourced ingredients whenever practical.

“Our mission at Blaze is really simple – we’re all about bringing the community a place where guests can connect, create and enjoy great pizza at crazy fast speed,” said Jim Mizes, president & COO of Blaze Pizza. “If you think about it, there hasn’t been a good way to enjoy a made-from-scratch pizza without the wait. Now there is. We believe this will be a game-changer in town.”

Blaze Fast-Fire'd Pizza Expands To Three San Diego Area RestaurantsThe first Blaze Pizza restaurant opened on August 6, 2012 in Irvine, CA, and quickly gained attention for its chef-driven recipes and “build-your-own pizza” assembly-line format.  Described by Zagat as “One of 10 Innovative Restaurants in Los Angeles,” Blaze Pizza is developing a cult following as it expands across the U.S. The company currently operates restaurants in 11 states and the District of Columbia, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco and Washington D.C.   Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Boston Red Sox co-owner Tom Werner and movie producer John Davis.  For more information, please visit and