Chipotle Introduces New Margarita Recipe Featuring Patrón Tequila



Chipotle Introduces New Margarita Recipe Featuring Patrón Tequila

Chipotle Mexican Grill is adding premium Patrón margaritas to the menu in its U.S. restaurants. The new margarita is hand-made for each customer using Patrón Silver tequila, triple sec, a blend of fresh lime and lemon juices, and organic agave nectar. The Patrón margarita will be available in about 900 Chipotle restaurants beginning Monday, April 29.

“Many people are not aware, but we have served margaritas at Chipotle from the beginning,” said Mark Crumpacker, chief marketing officer at Chipotle. “Previously, however, they were made using a margarita mix and we didn’t feel they were as delicious as they could be. Our new margarita recipe eliminates the mix in favor of a few simple ingredients. The new margarita tastes much better and is a really terrific addition to our menu.”

Served on the rocks with a wedge of lime, the premium Patrón margarita is a simple recipe using only a few ingredients, and will be offered to customers alongside another margarita option made with Sauza tequila. The Sauza margarita will be available as a house option at a lower price, but will be made using the same recipe as the Patrón version.

In addition to Patrón and Sauza margaritas, Chipotle also offers beer – including craft varieties – in many of its restaurants nationwide. Alcoholic beverages are available to customers 21 and over.