Popular Brand Increases Flavors of the South with Craveable Mexican and American Favorites
Del Taco, a leader in the Mexican quick service restaurant (MQSR) category, reported that the brand is making significant strides in the South, with a focus on expansion in Georgia, Florida and the Carolinas. With its fresh made-to-order Mexican and American classics drawing success in the region and beyond, Del Taco is truly a national brand.
Franchisee Clay Gullatt of Columbus, Georgia is no stranger to Del Taco’s growing popularity. In 1997, he began his franchise career with a BBQ chain, followed by becoming a franchisee for a popular widespread pizza chain in 2002. Finding significant growth opportunity in the MQSR space, especially in the South, he was compelled to expand his portfolio. Impressed by Del Taco’s commitment to quality, freshness and value, Gullatt became a franchisee, opening his first store in Columbus in August of 2014. The move resulted in the largest opening week in Del Taco’s 50-year history.
“When I opened the Columbus location, the community response was truly incredible — we had a line of guests out the door,” said Gullatt. “Del Taco streamlined the process, providing me with a support staff for nearly a month that helped all three shifts of business. Del Taco is a true leader in franchise support and the ultimate partner.”
With robust sales and high demand, Gullatt is focused solely on Del Taco. He has purchased rights for three stores and anticipates his next Del Taco will be located in Auburn, Alabama.
“Del Taco has experienced solid franchise growth through the years, and with nearly 550 restaurants in 16 states, we are showing no signs of slowing,” said Laura Tanaka, director of franchise development. “With the South proving to be an excellent franchise investment, now is the time to get involved.”
The MQSR category is one of the fastest growing industry segments, and Del Taco attracts a broad customer base across age groups, income levels and demographics. Focused on made-to-order menu items and fresh ingredients, Del Taco is committed to product innovation and staying ahead of trends to meet customer’s growing demands for quality food served at a great value.
Del Taco continues to recruit qualified franchise candidates with foodservice, operations and real estate experience. The company offers extensive training, as well as operational and marketing support to franchisees. Those interested in Del Taco and great franchise opportunities should visit www.deltacofranchise.com and register for an informational webinar.
At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. Del Taco has nearly 550 restaurants in 16 states and serves more than three million guests each week. The nation’s leading consumer review magazine named Del Taco as having the “Best Value for Your Money” in its annual survey on “America’s Best Fast Food (and the Worst).” The results appeared in the August 2014 issue of the magazine and were based on opinions of 96,000 diners nationwide who had meals at 65 restaurant chains. The company offers various development incentive packages to new Del Taco franchisees. For more information, please contact Laura Tanaka, Director of Franchise Development at (949) 462-7379 or firstname.lastname@example.org, or visit www.deltacofranchise.com.