Travis Dickey started Dickey’s, which is now the country’s largest barbecue chain, after his service in World War I. The Texas-based company proudly celebrates Veteran’s Day through both national support and community level initiatives, including Heinz “Our Turn to Serve” campaign and Rebuilding Together Greater Dallas.
On Wednesday, November 7, Dickey’s Barbecue helped in presenting a new home to former Marine Aviation Specialist, Carmen Toston. Toston was transitioning into civilian life and lived in the Shared Housing Center with one of her four children when Rebuilding Together Greater Dallas, along with local sponsors, stepped in to help the Toston family. The program strives to provide safe and accessible housing for all low-income veterans.
“It was both an exciting and moving experience working on the home for this family,” said Joette Young, Director of Marketing and Sales for Dickey’s Barbecue Restaurants, Inc. and also a Rebuilding Together Greater Dallas board member. “We all grabbed a shovel or a hammer and worked away, knowing we were helping a veteran’s family get so much more than just a roof over their heads – it’s about a fresh start and a thank you for her service to our country.”
The national barbecue chain has also joined with Heinz in the “Our Turn to Serve” campaign to offer Heinz Ketchup bottles that encourage customers to send a personalized “thank you” to veterans and active military service members. A quick response (QR) code on the back of the bottles leads to a website where consumers can write their own “thank you” note to a veteran or active-duty service member. The campaign also aims to raise awareness for the Wounded Warrior Project®.
“My grandfather served this country so our support in initiatives like this is close to the hearts of our family,” said Roland Dickey, Jr., President of Dickey’s Barbecue Restaurants, Inc. “We are proud to be a part of these important campaigns that make such a positive effect on area families and also support Veterans.”
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Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 70 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 270 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year Nation’s Restaurant News named Dickey’s “Top Five Growth Chains” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit www.dickeys.com.