Enter a State of Nirvana with Juice It Up!’s Newest Smoothie Creation



Enter a State of Nirvana with Juice It Up!'s Newest Smoothie Creation

Leading Raw Juice & Smoothie Chain Enlightens Taste Buds with Nirvana Matcha Green Tea Smoothie

Enter a State of Nirvana with Juice It Up!'s Newest Smoothie CreationJuice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, promises to enlighten taste buds with the launch of its Nirvana Matcha Green Tea Smoothie. Juice It Up!’s mantra is to Live Life Juiced and the brand strives to transcend flavor and functionality by creating products that not only taste great, but are also chock-full of antioxidants, proteins and nutrients. Available for a limited time, this creamy and refreshing beverage features an uplifting and healthful blend of Matcha Green Tea powder, raw spinach, banana, nonfat milk, and nonfat frozen yogurt.

“We’re constantly innovating in the Juice It Up! test kitchen to create new products that are as delicious as they are nutritious, and Matcha Green Tea is a powerhouse ingredient that provides many added health benefits,” said Frank Easterbrook, Juice It Up! President and CEO. “We’re dedicated to providing juices and smoothies that support the active lifestyles of our guests at all levels of health. Our new Matcha Green Tea Smoothie is jam-packed with vital nutrients and we’re thrilled to showcase this powerful ingredient on the Juice It Up! menu.”

Available through July 25, the Nirvana Matcha Green Tea Smoothie is an excellent source of antioxidants and protein, and will be featured on Juice It Up!’s menu alongside fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits Açaí and Pitaya. With the recently-introduced Smoothie Bowls, guests can transform their favorite Classic and Veggie Smoothie, including the new Nirvana Matcha Green Tea Smoothie, into a nourishing meal replacement, topped with fresh bananas, granola and a drizzle of honey. To supercharge any bowl or smoothie, guests can ask to “Make it Green” by blending in raw kale and spinach to add an extra dose of fiber, vitamins and minerals. For the full menu and complete nutritional information, visit www.juiceitup.com.

Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls.  Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With more than 80 locations across California, Arizona, New Mexico, Oregon, and Texas, the company is showcasing a new restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! is poised for aggressive expansion throughout the U.S. For more information, visit www.juiceitupfranchise.com.

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