First Watch Proud to be Title Sponsor

For the third consecutive year, First Watch, the Bradenton-based Breakfast, Brunch and Lunch restaurant company, is proud to be the title sponsor of the annual Sarasota Half Marathon & Relay Race. Held on March 11, 2012, the race begins at 7 a.m. with the start and finish held at the Van Wezel Performing Arts Hall.

The 13.1 mile course, starting and finishing at Van Wezel Performing Arts Hall, takes runners and walkers through famous areas of Sarasota including the Ringling Bros Causeway and over the John Ringling Bridge overlooking Sarasota Bay. Thousands of visitors from more than 40 states and Canada have traveled to Sarasota to run, walk or relay through the scenic route in years past and increased participation is expected for 2012.

First Watch Restaurants will be the primary post-race party sponsor, providing mini Siesta Key Cocktails, fresh fruit, muffins and bagels to participants at the finish line. All participates will also receive a gender specific t-shirt, goodie bag and the largest finisher medal in the state.

“The First Watch Sarasota Half Marathon & Relay Race has earned a reputation as one of the premiere events of its kind in the Southeast and represents an ideal partnership opportunity for First Watch . said Chief Marketing Officer at First Watch, Chris Tomasso.

In support of First Lady Michelle Obama’s “Let’s Move!” initiative to end childhood obesity, the President’s Council on Fitness, Sports & Nutrition has selected the First Watch Sarasota Half Marathon & Relay to be part of this campaign to encourage Americans of all ages, abilities and backgrounds to achieve the Presidential Active Lifestyle Award (PALA).

For more information, registration and / or to join the First Watch PALA team visit

U.S. Road Sports & Entertainment Group is a health and wellness company dedicated to the
production of world?class endurance events. The mission of U.S. Road Sports is to offer an
unparalleled participant sports experience that showcases host communities and endures as a
deeply valued local asset through events that are a part of the city’s culture, identity and brand.
For each participant, U.S. Road Sports strives to offer events that allow participants of all skill
levels the opportunity to improve their physical and mental health and accomplish life?altering
goals while having fun. U.S. Road Sports provides sponsors and municipalities highly effective
exposure to help maximize their presence and message in the community.

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 13 states and additional units under development as part of the Bradenton, FL-based company’s aggressive growth strategy. For more information, visit