Franchise Specialty PR Firm Expands Restaurant and Service Divisions to Kick off 2016
Fish Consulting, LLC, a national communications firm specializing in franchise public relations, announced today it has added Massage Heights and SONIC to its client roster. The new additions are part of the agency’s growth plans following a successful 2015 that included expanding its portfolio with brands such as Dwyer Group, Tropical Smoothie Café, Captain D’s, AAMCO Transmissions, i9 Sports, Chicken Salad Chick and more.
Massage Heights has enlisted Fish to build awareness of its franchise opportunity to drive multi- and single-unit development agreements through national and local public relations efforts. Additionally, SONIC Drive-In has hired Fish to drive its franchise development marketing campaigns, which include digital and content marketing to deliver franchise sales leads and potential new franchisees for the brand.
“With more than a decade of experience in driving growth for nationally-recognized brands, we are thrilled to add Massage Heights and SONIC to our growing client roster and to fuel their 2016 expansion efforts,” said Lorne Fisher, CFE, CEO and managing partner, Fish Consulting, LLC. “Both franchise brands are well-established with a longstanding track record of success, but with significant growth potential that we intend to leverage on their behalf.”
Massage Heights, which has more than 135 locations in the U.S. and Canada, is a family-owned, membership-based therapeutic services franchise that provides resort-quality massage and facial services that help people achieve a balanced and healthy lifestyle in an upscale retreat environment. Founded in 1953, SONIC Drive-In is the nation’s largest drive-in restaurant chain and nearly 90 percent of its more than 3,500 locations are owned and operated by franchisees.
Fish recently celebrated its 11th anniversary and has experienced significant growth over the past several years. In 2015, Fish was named for the second consecutive year to the Inc. 5000, Inc. Magazine’s ranking of the fastest growing privately held companies in America. Additionally, PRWeek and the South Florida Business Journal have named Fish a “Best Places to Work.”
Fish is proud to leverage its experience in franchising to serve some of the industry’s leading concepts including The Melting Pot, Orangetheory Fitness, Dwyer Group and Tropical Smoothie Café, among others. The agency’s support for franchise clients range from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing, local/national media relations and social media management. Fish is based in Hollywood, FL, with operations in Atlanta, Washington, D.C., New York and London. For more information call 954-893-9150 or visit www.fish-consulting.com. For additional franchise insights follow Fish on Twitter @fishconsulting or Facebook.