Inc. 5000 Agency Continues Aggressive Growth with the Addition of Franchise Industry Veteran
Fish Consulting, LLC, a national communications firm specializing in franchise public relations and content marketing, announced today it has added Lynette McKee, CFE, as a business development consultant. McKee will continue to serve her clients as CEO and managing partner of McKeeCo Services, a franchise strategic advisory firm she founded, while assisting Fish in building partnerships within franchising.
“Over 10 years, I’ve had the pleasure of working with Fish on both the client side and through my consulting business McKeeCo Services,” said McKee. “Throughout my career, I’ve been fortunate to work with some of the franchise industry’s most respected brands and I’m thrilled to leverage this experience to help Fish meet and exceed its business goals.”
McKee comes to Fish with more than two decades of strategic franchise development experience with companies such as Dunkin’ Brands, Denny’s, Checkers and Metromedia Restaurant Group. Additionally, McKee recently served as the executive director of the National Restaurant Association’s Educational Foundation.
“The knowledge and industry expertise Lynette brings to our team is will help fuel our growth in 2015 and beyond,” said Lorne Fisher, CFE, CEO and managing partner, Fish Consulting. “She will play a major role in recruiting new business opportunities for Fish while increasing the company’s presence across franchising.”
Fish recently celebrated its 10th anniversary and has experienced significant growth over the past several years. In 2014, Fish was named to the Inc. 5000, Inc. Magazine’s ranking of the fastest growing privately held companies in America. Fish was one of 120 South Florida-based businesses to make this list. Additionally Fish was named a “Best Places to Work” in 2015 by the South Florida Business Journal and a “Best Place to Work” in the Small Agency Category in 2014 by PR Week.
Fish is proud to leverage its experience in franchising to serve some of the industry’s leading concepts including Massage Envy Spa, Dunkin’ Donuts, Valpak, The Melting Pot, Orangetheory Fitness and Baskin-Robbins, among others. The agency’s support for franchise clients range from brand building, cause marketing, franchisee recruitment and internal communications to crisis management, media relations, content marketing and social media management. Fish is based in Hollywood, Fla. with operations in Atlanta, Washington, D.C., New York and London. For more information call 954-893-9150 or visit www.fish-consulting.com. For additional franchise insights visit Fish’s blog Fish on Franchising at www.fishonfranchising.com or follow on Twitter @fishconsulting or Facebook.