Golden Malted Announces It Will Be the Exclusive Qualified Vendor of Fresh-Baked Waffles for All Properties Franchised by Choice Hotels International, Inc.



Golden Malted Announces It Will Be the Exclusive Qualified Vendor of Fresh-Baked Waffles for All Properties Franchised by Choice Hotels International, Inc.

Golden Malted, America’s Largest Distributor of Waffle Mix and Irons, announces it will be the exclusive Qualified Vendor of fresh-baked waffles for all properties franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hospitality companies, throughout the United States and Canada. Globally, Choice Hotels franchises more than 6,400 hotels under eleven well-known brands including Comfort Inn, Comfort Suites, Sleep Inn and Quality Inn.

For more than 10 years, Golden Malted Waffles have been a signature offering at Choice Hotels around the world. With Golden Malted becoming the exclusive Qualified Vendor of waffles for Choice Hotels, guests will be able to enjoy the taste and aroma fresh-baked malted waffles during their travels.

“In the hotel business, a great breakfast leaves guests with a positive, final impression. Waffles from Golden Malted certainly help Choice Hotels properties deliver on that, and the numbers prove it,” said Rick Summa, vice president of procurement services for Choice Hotels. “For instance, last year guests of the Comfort brand alone consumed an estimated 25 million waffles. If placed side by side, that would be approximately 3,000 miles of Golden Malted Waffles – the distance between New York and Los Angeles.”

“We’re excited to expand our relationship with Choice Hotels. They have been a fantastic partner and together we have brought our world-renowned waffles to millions of consumers. Now as the exclusive Qualified Vendor, we’re looking forward to bringing our great tasting products to even more guests.” said Richard Cleaver, Senior Vice President of Sales and Distribution.

Richard Cleaver continued, “Our relationship with Choice Hotels is the perfect opportunity for both organizations to bring our high-quality products and services together to deliver a memorable experience that will have guests coming back for more.”

To learn more about Golden Malted and their products, visit www.goldenmalted.com or call 888-596-4040.

Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging companies. With more than 6,400 hotels franchised in more than 35 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of December 31, 2015, 720 hotels were in our development pipeline. Our company’s Ascend Hotel Collection, Cambria hotels & suites, Comfort Inn, Comfort Suites, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Vacation Rentals by Choice Hotels brands provide a spectrum of lodging choices to meet guests’ needs. With more than 25 million members and counting, our Choice Privileges rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join.  All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.

Since 1937, Golden Malted has been the largest distributor of waffle irons and waffle and pancake mix in America. Their products are served in top hotels, restaurants, universities and theme parks around the world. Golden Malted’s revolutionary Fresh-Baked Waffle Program has been an integral part of the hospitality and dining industry and continues to grow and expand annually. Golden Malted offers a complete suite of products with their waffle iron program including customer-friendly batter and syrup dispensers, syrups, fruit toppings, and a variety of waffle and pancake mixes.

Golden Malted provides complete distribution coverage in the United States and over 40 countries worldwide.

Consumers can also purchase Golden Malted products to enjoy at home by visiting shop.goldenmalted.com.