Hickory Tavern to Host Carolinas’ Largest Watch Party with North Carolina and South Carolina Making up Two of the Final Four Teams



Hickory Tavern to Host Carolina's Largest Watch Party with North Carolina and South Carolina Making up Two of the Final Four Teams

1200 Big Screens in the Carolinas All Tuned to the Big Games and an All-Day Party that Includes FREE Chips and Salsa for Fans in USC or UNC Gear All Day on Saturday, April 1 – NO JOKE

Hickory Tavern to Host Carolina's Largest Watch Party with North Carolina and South Carolina Making up Two of the Final Four TeamsEven with the college basketball games in Arizona, all eyes will be on the Carolinas this Saturday as the University of North Carolina Tar Heels and the University of South Carolina Gamecocks make up two of the final four teams. And the region’s favorite sports bar is READY!

Hickory Tavern, the neighborhood social gathering spot with 24 locations in the Carolinas, is making the where to watch the games question the biggest no-brainer in the history of sports. With nearly 1200 big screens in its North and South Carolina restaurants, the brand is hosting the Carolinas’ largest watch party all day on Saturday, April 1 and this party is anything but a joke: every guest who sports any type of Gamecock or Tar Heel gear will be treated to FREE Chips & Salsa.

Hickory Tavern to Host Carolina's Largest Watch Party with North Carolina and South Carolina Making up Two of the Final Four Teams

And since everyone is a winner at Hickory Tavern, the restaurant brand has resurrected The Victory Potion, perfect for celebrating both teams. The drink, which has been renamed for a day and one that normally is called a Schmekel, contains a shot including Bacardi 151 Rum, Blue Curacao Liqueur, Vodka and a Maraschino Cherry. It’s a boiler-maker kind of drink where the shot is dropped into a pint glass full of Red Bull. The cocktail helped spur the Carolinas’ favorite football team, the Carolina Panthers, to the Super Bowl in 2015.

“Hickory Tavern is nestled right in the middle of the Carolinas, which is inarguably the heart of basketball country, so we’re the best place to watch both of our Carolina teams play,” said Hickory Tavern CMO Thom Perez. “We are the go-to restaurant and bar for both UNC and USC all season long, so it would only make sense to watch this historic final round before the championship game right here. It’s going to be a magical and memorable Saturday night in all of our Carolina-based restaurants. We can’t wait to treat our guests to a night they’ll never forget.”

Hickory Tavern to Host Carolina's Largest Watch Party with North Carolina and South Carolina Making up Two of the Final Four Teams

Founded in 1997, the Hickory Tavern brand has grown to include 26 businesses in 15 communities across the southeastern United States.  Hickory Tavern is a neighborhood social gathering spot that is centered around a lively bar, serves great food and has a passion for sports and entertainment.  The Hickory Tavern goal is to create your craveable experience.  To do this Team Members connect with each guest individually to ensure that they deliver the specific experiences that Guests crave.  Hickory Tavern is the perfect venue for Lunch, Happy Hour, Dinner, Late Night, Parties, Events and on Gameday.  Hickory Tavern added 3 new locations in 2016 including Hilton Head Island, SC, Cary, NC and North Myrtle Beach, SC.  Additional openings are planned across the entire Hickory Tavern footprint for 2017 and beyond.  We hope to see you soon and often at Hickory Tavern!