Brandon Morris, a franchise team member from Danville, KY Arby’s, was recently honored as the winner of the Hey Chef Neville! contest, an Arby’s system-wide menu idea submission contest. Brandon’s winning idea, the King’s Hawaiian Fish Deluxe sandwich, is offered at restaurants nationwide as a special item now through March. In addition to his winning idea making it onto the Arby’s menu, Morris was recognized at Arby’s 2014 Worldwide Franchise Convention in Las Vegas, presented with an award trophy, a $1,500 check and an official Arby’s chef jacket.
“I am thrilled that Arby’s responded so well to my idea for the King’s Hawaiian Fish Deluxe sandwich,” said Brandon Morris. “The Classic Fish sandwich is a big hit among our guests, so I thought what better way to make a popular sandwich even better than to add a sweet, flaky King’s Hawaiian bun.”
The King’s Hawaiian Fish Deluxe sandwich features a generous fillet of breaded, sustainably sourced Alaskan Pollack, lettuce, tomato, cheddar cheese, Hawaiian pickle, and a King’s Hawaiian bun. Arby’s worked with the Alaska Seafood Marketing Institute to offer this new variation of the chain’s beloved Classic Fish sandwich, This special item is part of the chain’s FlavorFULL Corporate Social Responsibility (CSR) effort and continued commitment to providing innovative, quality products while also using sustainable resources.
“We are so excited and proud of Brandon for winning the Hey Chef Neville! contest,” said Mary Jo Bowling of Roasting, LLC. “We can’t wait to see how our guests respond to this delicious new fish sandwich.”
Additionally, guests have the opportunity to pair their fish sandwich with Arby’s delicious new Jalapeno Hushpuppies, which are also being featured as a special menu item now through March. The new Jalapeno Hushpuppies are crispy, bite sized hushpuppies made with sweet corn and diced jalapeno.