Krystal Restaurants Chief Marketing Officer Alice Crowder was recently named a Georgia Titan 100. The program recognizes 100 CEOs and C-level executives in Georgia and the greater Atlanta area for their outstanding leadership. The newest class of Titans will be honored at an annual awards ceremony in May 2022.
“I am honored to be recognized by the Georgia Titan 100 and to be a member of such a strong group of leaders,” said Crowder. “I am grateful to my mentors, colleagues, teams, and family, all of whom have supported me throughout my career and have inspired me to continually strive for better. This latest achievement is truly momentous for me.”
For nearly thirty years, Alice Crowder has worked to grow her experience and influence in the marketing realm. She worked her way up from a Manager of Insights at Denny’s to CMO of the second-oldest fast-food chain in the country. She has led all aspects of the marketing function, pioneering new approaches, creating strategy, building teams and forging relationships with her teams, peers, partners and guests that pay dividends every day. Crowder is a highly process-oriented and data driven individual, while being exceptionally creative and dedicated to establishing, magnifying and executing against brand vision. Even in the most challenging and aggressive environments, she delivers measurable results that have made her sought-after as a leader, mentor, industry expert, and now a Georgia Titan 100.
“Alice is incredibly talented and has quickly strengthened our menu, messaging and tech stack in ways we see every day,” said Thomas Stager, CEO of Krystal Restaurants LLC. “Our team is very proud of the team she leads and her much deserved recognition.”
In her current role with Krystal, Alice Crowder has helped the company increase off-premise sales from 2% to over 8%, launched the brand’s first app, optimized and re-architected the brand’s menu, and updated the company’s positioning by increasing relevance and trial with new and lapsed guests. She was able to achieve all of this within a year.
The Georgia Titan 100 program recognizes the area’s most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. Leaders represent the private and public sectors. The Titan 100 program also recognizes premier executives in Colorado, Philadelphia, Phoenix, and St. Louis.
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they’ve never been afraid to innovate.
Krystal has grown to be in 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company’s Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected to USA Today’s 2019 Top-10 Best Regional Fast Food List.
For more information, visit www.Krystal.com or follow them on Facebook and Instagram.
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