Popular Maryland-based pizza brand maximizes development by rebranding existing shells and applying tactical approach to technology, operations, marketing and procurement
As a way to revitalize the restaurant industry, Ledo Pizza is boosting development efforts through a robust, refined conversion strategy.
For 30 years, the Maryland-based pizza brand has tested and polished a proven strategy that takes existing 1,800- to 3,000-square-foot restaurant buildings and rebrands them. Then, Ledo implements its successful approach to technology, operations, marketing and procurement – a process the brand refers to as “T.O.M.P.”
Compared to building from the ground up, when franchisees convert their existing shells to a Ledo Pizza restaurant, they save costs, increase speed of construction and build upon the location’s awareness. Currently, about 70% of Ledo Pizza’s build-outs are conversions, and the brand will end 2020 with four new conversions for the year.
“It’s very unfortunate to see the industry face so many challenges this year,” said Ledo Pizza CEO Jamie Beall. “With many empty restaurants across the country, there’s an opportunity to make a positive impact on the industry by strengthening it through the rebranding of unused buildings. It’s easier to convert to a Ledo Pizza than other brands due to our devout fan base and our unmatched T.O.M.P. strategy. With our cutting-edge technology, commitment to operations, tactical use of marketing and novel approach to procurement, franchisees are truly set up for success when they decide to convert with us.”
Ledo Pizza first opened 65 years ago and continues to be a leader in offering the freshest and highest quality pizza, pasta and calzones for both lunch and dinner. At Ledo Pizza, every pizza is rolled to order with fresh handmade dough topped with high-quality ingredients, like its famous thick pepperoni that is cut onsite daily. The menu also features freshly baked subs, lasagna, spaghetti, wings, soup, salad and breadsticks. To learn more about Ledo Pizza, visit ledopizza.com.
Founded in 1955 in the suburbs of Maryland and now headquartered in Annapolis, Maryland, Ledo Pizza is a regional pizza franchise that is dedicated to offering a fresh, affordable menu served in a family-friendly atmosphere. Frequently awarded “Best Pizza” recognition in communities across the U.S., Ledo Pizza currently has more than 100 locally owned locations in seven states with multiple new restaurants in the pipeline. Ledo Pizza believes strongly in community involvement and the brand is a proud partner of the Baltimore Ravens. Ledo Pizza is also the Official Pizza of the Maryland Terrapins. For more information, visit ledopizza.com and follow the brand on Facebook, Instagram and Twitter.