Seafood Nutrition Partnership (“SNP”), the leading non-profit organization in the U.S. building awareness of health and nutritional benefits of seafood, today announced the appointment of Stephanie Mattingly, Long John Silver’s Vice President of Marketing, to its Board of Directors.
Mattingly joined Long John Silver’s in 2017 as the Vice President of Marketing. Currently she leads the development of Brand Strategy, Promotions, Advertising and Public Relations to revitalize a 50 year $500MM brand. She previously worked in various marketing roles at YUM! Brands for 12 years.
“We are thrilled to have a leader in the seafood industry such as Stephanie join the SNP board,” said Steve Hart, Chair of SNP’s board. “Stephanie will offer outstanding leadership and decades of consumer insights that will provide great value and direction for the future of SNP.”
Mattingly’s appointment to the SNP Board of Directors comes at an exciting time for the Long John Silver’s brand. In March of 2018, Long John Silver’s opened a new flagship restaurant in Louisville, Kentucky, featuring a bright and modern refresh to the traditional cape cod design the brand is known for. The menu features their classic battered Fish, Chicken and Shrimp, along with a new Grilled Seafood Menu including grilled fish tacos and grilled shrimp or salmon bowls paired with seasoned rice.
“The opportunity to join the SNP Board couldn’t come at a more pivotal time in LJS’ brand history,” stated Mattingly. “SNP encourages Americans to incorporate more seafood into their diet at a time when LJS has more menu offerings than ever. I am eager to bring these new insights and learning to Seafood Nutrition Partnership.”
Mattingly has worked closely alongside the Long John Silver’s Culinary team to develop high quality, innovative and flavorful seafood to delight consumers. Long John Silver’s is currently planning a significant expansion of their grilled menu items in 2019.
Seafood Nutrition Partnership (SNP) is the leading 501(c)3 non-profit organization in the U.S. building awareness of the health and nutritional benefits of seafood. SNP is addressing the country’s public health crisis through education programs that inspire Americans to incorporate more seafood and omega-3s into their diets for improved health as per USDA/HHS Dietary Guidelines for Americans, the American Heart Association, and many other leading health organizations. For more information, visit http://www.seafoodnutrition.org.
Long John Silver’s is a classic American brand founded in 1969 and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 restaurants in the U.S. Long John Silver’s is famous for its pure, wild-caught Alaskan white fish hand-dipped in its signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.