Emerging Fast-Casual Chain Celebrates Growth with “Fast 50” Social Media Contest to Welcome New Guests
MOOYAH, a fast-casual, “better burger,” fries and shakes chain, is proud to announce the opening of its 50th restaurant on March 4, 2013, in Plano, TX. Marking the 35th MOOYAH restaurant in Texas, the brand continues to penetrate the Texas market, while also aggressively pursuing franchise growth in select markets, including Texas, Oklahoma, Florida, California, Virginia, North Carolina, and New England.
“This is an important milestone for the MOOYAH brand,” said Michael Mabry, Director of Franchise for MOOYAH. “We can’t wait to continue our growth of MOOYAH throughout Texas, and further expand the brand into key markets across the country.”
To help celebrate the opening of its 50th location, MOOYAH has launched the “Fast 50” Social Media contest. MOOYAH guests in the Plano area are encouraged to visit the 50th location and snap a photo of them in the restaurant. The first 50 guests to upload that photo via the contest app on the MOOYAH Facebook Fan Page (http://bit.ly/Fast50PhotoContest) will receive a coupon for a free burger.
The 50th MOOYAH location is owned and operated by Jeff Kullman. In 2012, Kullman won MOOYAH’s Franchisee of the Year award, and his son, Jason Kullman, won the Operator of the Year award. Together, the family operates MOOYAH locations throughout Texas, including Flower Mound and Southlake, with new locations planned in Plano and Grapevine, TX.
“We absolutely love the MOOYAH brand, its people, the food and of course our guests,” said Jeff Kullman. “We can’t wait to be open for business in Plano, and look forward to serving even more people as we continue to have success with this concept and grow with the brand.”
Founded in Dallas in 2007, MOOYAH set out to deliver a simple American favorite not only made well, but also produced in a friendly, service-oriented setting. Seeing incredible growth in 2012, MOOYAH executives enjoyed extreme expansion that included 20+ new units. In 2013, the brand expects to double in size again, as many new restaurants open in markets across the country.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
MOOYAH Burgers, Fries, & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Frisco, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online and text message ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has ranked in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.