100% Plant-Based Hot Dog Features Nathan’s Famous 100+ Year Old Secret Recipe
Nathan’s Famous, the American tradition serving New York favorites for more than 100 years, announced today its partnership with Meatless Farm, the mission-driven plant-based food company to bring consumers the industry’s first gourmet, plant-based hot dog. To celebrate, select Nathan’s Famous restaurants will give away one free Nathan’s Meatless Farm hot dog to all customers who wish to try it for a limited time. The partnership brings to market Nathan’s 100+ year old secret recipe, a favorite of consumers all over the world, crafted with clean and simple plant-based ingredients. Starting in April, the Nathan’s Famous Plant-Based Hot Dog by Meatless Farm will be available exclusively on the Nathan’s online retail portal on Shopify, and then rolled out in select locations in May.
“As plant-based menu items continue to grow in popularity, we are excited to launch the first ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian, and vegan customers, but all who enjoy a healthier diet,” states James Walker, Senior Vice President, Restaurants. “We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”
“We’re working with the most iconic hot dog company in the country, turning this American favorite into a Meatless favorite,” says Morten Toft Bech, founder of Meatless Farm. “Increasingly more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment too. This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon conscious consumers to eat more Meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”
The launch of the Nathan’s Famous by Meatless Farm plant-based hot dog will take place exclusively on the Nathan’s online retail portal on Shopify in April delivered anywhere in the U.S. The kit will feature 6 plant-based hot dogs, 6 buns and a bottle of Nathan’s Famous deli mustard for $44.99. Additionally, fans in the tri-state area and Florida can enjoy the new plant-based hot dog beginning in May, with plans to expand to additional restaurants in the coming year.
The Nathan’s Famous by Meatless Farm plant-based hot dog is rich in pea protein, low in saturated fat, low in sodium, soy free, gluten free and made with the world-famous Nathan’s secret spice recipe.
To view images of Nathan’s Famous new menu items, visit here.
To learn more Nathan’s Famous, visit www.nathansfamous.com.
To learn more about Meatless Farm visit www.meatlessfarm.com/US.
Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 16 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan’s Famous hot dogs were sold. For additional information about Nathan’s, please visit our website at www.nathansfamous.com.
Meatless Farm is a plant-based protein company known for its award-winning meat free burger patties, meatless ground and sausage products. Almost indistinguishable from meat in terms of taste and texture, products from Meatless Farm are 100% plant-based, gluten-free and made using the highest-quality, non-GMO ingredients available. The company launched to the trade in the UK in 2018 and has since expanded into 20 countries within Europe, Asia Pacific, North America and the UAE. In 2019, the company entered the U.S. market through a national listing with Whole Foods Market that spanned more than 450 locations. Meatless Farm was founded by Morten Toft Bech after he and his wife discovered the difficulty of preparing quick and easy protein-filled meals for their family, who follow a predominantly plant-based diet. For additional information about Meatless Farm please visit www.meatlessfarm.com/US.