Nation’s Largest Barbecue Chain Debuts New Uniform Style System-Wide

Nation's Largest Barbecue Chain Debuts New Uniform Style System-Wide

Dickey’s Pit Crew steps out in style with new threads

Nation's Largest Barbecue Chain Debuts New Uniform Style System-WideDickey’s Barbecue Pit launched a new store concept last year, and with that new concept came new uniforms. The uniforms are a piece of a larger overhaul by the nation’s largest barbecue chain, which includes a new training program with an employee succession plan, sustainable elements in-store and more profitability for Owner/Operators.

The new uniforms were sourced from Bob Lilly Promotions, a local Dallas company started in 1999. Dickey’s has been working with Bob Lilly since early 2015 to develop a uniform that would reflect the new look and feel. The main focus of the project was wearability. The new uniforms were designed specifically to be able to be worn outside of the restaurant and to be comfortable and durable enough to last long-term inside the restaurant. “Dickey’s has had an incredible attention to detail throughout this process,” says Bob Lilly, Jr. CEO of Bob Lilly Productions. “It’s great to work with an organization that takes such pride in their brand.”

The new uniforms feature a black, welder-style denim apron, complete with twill ties for a rustic, industrial look. By far, this item has been the most popular among Owner/Operators ordering uniforms. The manager, or ‘Pit Boss’ uniform is a western-style plaid shirt available in three colors, and t-shirts for ‘Pit Crew’ members are now in a softer wash with water-based paint to be softer and more durable than previous shirts. The whole uniform is topped off by a black and burlap cap and embellished with a chalkboard-style nametag.

“The new uniforms have been well received by our pit crew. They are trendy yet authentic and relaxed,” says Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “Dickey’s has a completely new look and feel from the new uniforms to the new store prototype, while keeping the same consistency and quality in food that Dickey’s is known for.”

To learn more about franchising with Dickeys, visit or call 866-340-6188.

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Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to over 530 locations in 43 states. Dickey’s was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit or for barbecue franchise opportunities call 866.340.6188.