Innovative brand brings customizable grazing experience to Macomb County
Graze Craze, a booming new concept in charcuterie boards and boxes for healthy lunches, office catering and special events, will open its first Michigan location at 1917 25 Mile in Shelby Township on Monday, August 1. Graze Craze is the newest food brand to join the community of award-winning companies affiliated with United Franchise Group.
Graze Craze’s new location in Shelby Township will be owned and operated by husband-wife duo, Jessica Moss and Michael MacGillivary. Residents of Macomb County and active members of the community for many years, Moss and MacGillivary support youth softball and several local charitable organizations, including Gilda’s Club of Metro Detroit and The Butterfly Collective. Their family plans to continue supporting causes that are close to their hearts and is looking forward to expanding ways they can give back to the community through their new Graze Craze location.
“We truly believe we were called to open this business to support more people in our community,” said Moss. “We want to provide a great working environment for our staff and feel strongly about being a positive part of their lives – our success is everyone’s success.”
Graze Craze specializes in artfully designed, hand-crafted charcuterie boards and boxes featuring customizable food displays that are perfect for grazing — including fresh fruit and vegetables, cheese, gourmet sweets and more. The unique menu features several grazing options fit for any occasion and lifestyle. Whether it’s a formal affair for veggie lovers or a casual get-together complete with meat and cheese for a low-carb crew, Graze Craze has something to offer for everyone. Each charcuterie board is beautifully curated by a Grazologist — your very own charcuterie concierge — with several different size options from single boxes for the lone grazer, to grazing boards with enough fresh food to feed a party of ten or more.
“This will be our first Graze Craze storefront in the Midwest, an important step toward our expansion throughout the U.S.,” said Brady Lee, President of Graze Craze. “Charcuterie is growing in popularity and our goal is to meet the demand by having nearly 50 stores open nationwide by the end of 2022.”
The Shelby Township Graze Craze will offer free local delivery any day of the week, and the storefront will be open for pick-ups from 8 a.m.-6 p.m. Monday through Saturday and 8 a.m.-3p.m. on Sunday.
Graze Craze is the leading franchise within the graze-style food category, offering an alternative experience to traditional dining options. At Graze Craze, in-store grazologists curate hand- crafted, impeccably designed, sweet and savory picnic boxes and charcuterie boards, made with the highest quality ingredients and customized with perfection for every occasion. Originally founded in Oklahoma by US Air Force veteran, Kerry Sylvester, Graze Craze is now part of the United Franchise Group’s family of award-winning affiliated brands and global leader for entrepreneurs. For more information about Graze Craze, visit www.GrazeCraze.com. For information on franchising opportunities, visit www.GrazeCrazeFranchise.com.
Led by CEO Ray Titus, United Franchise Group (UFG) is home to an affiliated family of brands and consultants including Accurate Franchising Inc., Exit Factor, FranchiseMart, Fully Promoted, Signarama, Transworld Business Advisors, and the Coworks division consisting of Franchise Real Estate, Network Lead Exchange (NLX), Office Evolution (OE) and Venture X as well as a food division featuring Graze Craze and The Great Greek Mediterranean Grill. UFG affiliated brands include over 1600 franchises in more than 60 countries, with consultants that have helped develop over 350 brands into franchises, in over 80 countries with more than 2500 franchisees. With over three decades in the franchising industry United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs.