Popular fast-casual restaurant launches comprehensive brand refresh guided by guest feedback
Newk’s Eatery, the leading fast-casual restaurant chain known for its fresh, flavorful meals, today debuts a rebranding initiative reflecting the brand’s modern evolution and commitment to providing exceptional dining experiences. With its new tagline, “Extra with Every Bite,” the rebrand amplifies all the little “extras” guests love about the restaurant – brought to life through a fun, colorful and energetic aesthetic that speaks to its roots and menu.
Newk’s marketing team spent the last year conducting research, asking guests what they love about the brand and what keeps them coming back for more. The common theme from the study was guests’ delight with the many “extras” they get at Newk’s. The brand used this feedback to enhance the “extras” on its menu, keeping in line with its philosophy of “extra flavor, extra quality, extra service and extra love with every guest experience.” The new tagline reflects this competitive distinction, the innovation behind Newk’s signature recipes and LTOs, and the brand’s dedication to providing fresh, high-quality meal options for the whole family at an affordable price.
“The rebranding initiative reinforces our passion for serving every meal to every guest with a little something extra, every time,” said Denise Pedini, Chief Marketing Officer at Newk’s Eatery. “We are committed to using fresh, high-quality ingredients, providing friendly and attentive service and creating a welcoming atmosphere. We are confident that the new branding will further strengthen our bond with our loyal guests, help us attract more discerning customers and position us for continued growth.”
The refresh extends to the Newk’s app, including the brand’s new look, enhancements like the option to buy and send Newk’s gift cards via the app, and an optimized ordering process enabling users to place in-app orders with even greater speed and ease.
Dallas-based creative firm White Unicorn Agency worked alongside the Newk’s team under the concept of “reimagining tradition.”
“We’ve meticulously crafted a brand identity that mirrors Newk’s culinary passion, created a website that invites you into their world and fashioned a social media presence as irresistible as their sandwiches,” said Brooks Johnson, Managing Partner at White Unicorn. “Together, we’re serving up a fresh taste of evolution, one pixel and plate at a time.”
The brand refresh rolls out across Newk’s Eatery’s website, app, packaging, marketing and uniforms today.
To learn more about Newk’s Eatery, visit Newks.com.
Based in Jackson, Mississippi, Newk’s Eatery is a fast-casual chain that operates and franchises over 100 units in 16 states. Founded in 2004 and named after Co-Founder Chris “Newk” Newcomb, Newk’s hand-preps more than 30 fresh ingredients daily for salads, sandwiches, soups and pizzas, all made in-house without fryers or microwaves. Its Signature Cakes are baked in Newk’s own bakery. Fresh grab-and-go options are also available. Newk’s mobile app, available on Google Play and the App Store, offers mobile ordering for curbside, in-store pickup or delivery. In 2020, Newk’s ranked in Nation’s Restaurant News’ “Top 200 Countdown” and Restaurant Business’ Top 250 Chains. Newk’s has also been selected as a Top Food Franchise by Entrepreneur. In 2021, Newk’s was recognized in Nation’s Restaurant News as a “Top Scorer in Takeout Food Quality” and ranked among the highest “True Loyalty” scores – the percentages of respondents who said they visit because of a real desire to experience the brand, as opposed to convenience. For more information, visit Newks.com, join Newk’s Rewards, or follow Newk’s on Facebook, Instagram, LinkedIn and Twitter. For franchise information, visit newksfranchise.com.
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