Pei Wei Launches New App

Pei Wei Launches New App

Pei Wei Launches New App

New loyalty app enhances customer experience at more than 200 locations nationwide

Pei Wei Asian Diner, the fast-casual restaurant known for its freshly made ancient Asian cooking, today announced the release of its all-new smartphone app.

Designed and built by Relevant Mobile, a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions exclusively for the restaurant industry, the new app provides Pei Wei with an invaluable tool for engaging with and providing long-term value to its customers.

The state-of-the-art mobile app integrates online ordering and rewards with Pei Wei’s existing loyalty program, thereby enhancing the overall customer experience. Users can also access technical support, a store locator, reward opportunities, order history, guest surveys/feedback, FAQs and special offers via the app.

“We wanted to streamline the guest experience with the addition of scanners to earn and redeem rewards, allowing our guests to leverage their everyday device while interacting with Pei Wei,” said Clay Dover, Chief Marketing Officer at Pei Wei. “We couldn’t be more pleased with Relevant Mobile’s work and we are confident that our loyal customers will quickly embrace our new app.”

Customers may register for Pei Wei’s loyalty program by downloading the app, which is available on iOS and Android, and inputting their email address. The app stores a barcode attached to each customer’s loyalty account, which employees will scan at the register when they order.

Customers receive 10 points per dollar spent on dine-in and to-go orders. Once they have reached 1,000 points, customers will receive a free entrée. Other exclusive offers will be available periodically and users will receive alerts when they are eligible for a reward.

“The Pei Wei team understands the importance of modernizing and simplifying their guest experience, and that’s exactly what this app was designed to do,” said Dazhi Chen, Founder at Relevant Mobile. “We’re honored that they chose us to build their mobile app, and we look forward to adding exciting new bells and whistles in the months ahead.”

To download the Pei Wei app for iOS, click

To download the Pei Wei app for Android, click

Relevant Mobile is a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions. Focused exclusively on the restaurant industry, Relevant offers a holistic technology platform including loyalty, guest feedback and resolution, ordering, mobile payment, and gift card solutions and much more to help brands better understand and engage with their customers. Relevant Mobile works as a collaborative partner to create a customer experience authentic to its clients’ brands. The result is a customized, white-labeled app with features that make sense for each client’s specific customers.

Want a mobile app your customers will use? Start by getting Relevant.

Founded in 2000, Scottsdale, Arizona-based Pei Wei is an Asian-inspired fast-casual restaurant that prepares each dish to order in the tradition of ancient Asian cooking methods using freshly chopped ingredients. Menu offerings include lettuce wraps, salads, sushi and Wok Classics that can be easily customized for any palate or diet, including gluten-free and vegetarian. Pei Wei, recently named a 2016 Nation’s Restaurant News’ Consumer Picks Top 10, owns and operates 200 restaurants in 21 states. For more information visit