Popeyes Asks Guests – Are You Feeling Spicy? or Mild?



Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), celebrates the Louisiana spirit that lives inside you with the two flavor traditions of its Spicy and Mild Bonafide bone-in chicken. This May only, proclaim yourself Spicy or Mild with two pieces of Popeyes chicken and a biscuit for just $2.49 or nine pieces for just $9.99.

Popeyes Bonafide bone-in fried chicken is always marinated for 12 hours in authentic Louisiana herbs and spices, hand battered and breaded in a unique crispy coating and fried up fresh.

“Whether they’re actually from Louisiana or not, everyone has a little bit of Louisiana living inside them,” said Hector Muñoz, vice president of marketing. “Some of us are SPICY—we’re lively, vibrant and a little bit wild. Others of us are MILD— we’re subtle, laid back and a bit more on the easy going side. For those with a cool spirit, we know you’ll love the subtle, refined flavors of our Mild Bonafide chicken. And for those with a zany spirit, we know you’ll want to let loose with our bold, Spicy Bonafide chicken.”

Just not sure whether you’re feeling Spicy or Mild today? Popeyes can help! Visit www.Popeyes.com to learn your Louisiana mood with Popeyes “Mood Wing” (yep, as in chicken wing) app. Tapping into the iconic power of the mood ring, Popeyes has launched the Mood Wing app to report a Spicy, Mixed or Mild rating of your Twitter or Facebook posts and offer customized mood-indicator responses based on the digital analysis of your social activity such as: “You should come with your own warning label” (Spicy), “You’re like a yo-yo of unpredictable spiciness” (Mixed), or “Smokey Robinson called and wants his velvety grooves back” (Mild).

When you learn their mood, you also receive a menu suggestion and a related spicy, mild, or remixed music track from specially curated Spotify playlists.

“The digital element of this promotion really ties the magic and mystery of Louisiana to the tough decision guest’s face when deciding to purchase Spicy, Mixed or Mild Bonafide chicken—all three flavors are just that good!” said Muñoz.

Spicy or Mild? Whichever you prefer, it’s time to rise up and celebrate your Louisiana spirit during Popeyes’ Spicy or Mild event. Either way, you get Popeyes famous Louisiana-style flavor in every single bite—no matter how you choose, you cannot lose!

Hurry in to your local Popeyes today to proclaim your Mild side, or your Spicy pride! Visit www.Popeyes.com to find a participating location near you.

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of December 25, 2011, Popeyes had 2,035 operating restaurants in the United States, Guam, Puerto Rico, the Cayman Islands and 25 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.