Popeyes Brings Back Delicious Duo, Zatarain’s Butterfly Shrimp



Popeyes Brings Back Delicious Duo, Zatarain's Butterfly Shrimp
Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), is bringing back Popeyes Zatarain’s Butterfly Shrimp, a delicious celebration of two iconic New Orleans brands that includes eight succulent shrimp, Cajun fries, biscuit and Lemon Garlic Dipping Sauce for only $4.99 available through July 28.

The combination of Popeyes Butterfly Shrimp and Zatarain’s seasoning and signature cornmeal breading provides the true taste of New Orleans. The perfect complement is Popeyes signature Lemon Garlic Dipping Sauce – a zesty lemon garlic sauce that includes parsley and red pepper flakes for a tangy touch.

Building on last year’s Zatarain’s Butterfly Shrimp success, Popeyes and Zatarain’s decided to jazz it up a bit by launching a “Tweet Your Way to Mardi Gras” sweepstakes on Twitter. The brands will partner to engage users on Twitter with a variety of Vine videos featuring Zatarain’s Butterfly Shrimp. Anyone following @popeyeschicken AND @myzatarains on Twitter who tweet or re-tweet using #ZatsAtPopeyes between June 24 and July 28 will be entered for a chance to win Popeyes/Zatarain’s weekly prize packs and the grand prize of a trip to Mardi Gras in 2014 !

“Partnering with Zatarain’s again was the perfect way to celebrate the fun and flavor of our home city and there is nothing better than enjoying the spirit of these two iconic brands in New Orleans at the biggest party of the year: Mardi Gras,” said Vice President of Marketing Hector Munoz. “So we decided to deliver that one of a kind experience via a Twitter-based sweepstakes for a chance to win a trip to Mardi Gras 2014.”

Popeyes and Zatarain’s shared passion for their unique Louisiana heritage has brought more than 150 years of New Orleans flavor to the world; and Popeyes Zatarain’s Butterfly Shrimp is the most authentic New Orleans shrimp dish you’ll find outside of The Big Easy.

“Zatarain’s is an authority on the authentic taste and vibrant spirit of New Orleans,” said Michael Morse, General Manager of Zatarain’s. “This partnership with Popeyes is a natural fit to help people across the country enjoy the big flavors of The Big Easy. Incorporating a Twitter sweepstakes with a unique New Orleans experience adds to this year’s promotion excitement.”