Popular Brunch Spot to Open Second Denver-Area Restaurant



Popular Brunch Spot to Open Second Denver-Area Restaurant

Avocado Toast

First Watch will open on September 22 in Centennial

Popular Brunch Spot to Open Second Denver-Area RestaurantFirst Watch, the popular breakfast, brunch and lunch concept, announced today that it will open its newest restaurant on Friday, September 22. First Watch will open at 7 a.m. at 6890 South University Blvd. in Centennial, in a space that formerly operated as The Egg & I, and it will employ about 25 people. The company opened its first Denver-area restaurant in 2015 in Northglenn.

Customers of First Watch in Centennial will be able to sample the eatery’s innovative menu, including popular dishes like Quinoa Power Bowls, Avocado Toast, Lemon Ricotta Pancakes and options from the Fresh Juice Bar, which are juiced in-house daily using high quality fruits and vegetables.

“Denver is a diverse market that’s unlike anywhere else First Watch operates, and we’ve learned that our innovative approach to daytime dining is adored by the foodie community here,” said Chris Tomasso, president of First Watch. “It’s an honor to be expanding our reach to Centennial, and I speak for the whole First Watch team when I say we are thrilled to begin serving our fresh breakfast, brunch and lunch to our new friends and neighbors here.”

Popular Brunch Spot to Open Second Denver-Area Restaurant

Farmer’s Biscuit Sandwich

First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. The new restaurant in Centennial will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. The new First Watch will also serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

In Centennial, First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch acquired Denver-based The Egg & I in 2015, nearly doubling the award-winning restaurant company’s footprint and solidifying it as the leader in daytime dining.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 85 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.