Not Your Daddy’s Doughnuts: Rhino Doughnuts & Coffee to Launch Five Locations in South Florida



Rhino Doughnuts & Coffee to Launch Five Locations in South Florida

Unique new brand seeking to reinvent the classic American pairing will offer chef-made doughnuts and craft-brewed coffee in a cutting-edge atmosphere

With a belief that all Americans deserve delicious chef-made doughnuts and craft-brewed coffee in a cutting-edge atmosphere, local entrepreneurs Davin Tran and Athan “Tom” Prakas, affectionately recognized as the “CEOS of Dough,” are looking to reinvent the traditional doughnut-and-coffee experience with their creative new concept, Rhino Doughnuts & Coffee.

With five scheduled locations to open in South Florida by the end of 2014, Rhino Doughnuts & Coffee will serve chef-made doughnuts and craft-brewed, small-batch-roasted coffee, created from the finest quality ingredients on earth, in über-creative flavor twists and combinations. Rhino’s doughnuts are nearly twice the size of their competitors but will be a fair match when it comes to price with their chef-made glazed doughnuts retailing for $1.39 each and specialty doughnuts retailing for $1.99. Rhino’s doughnut factory located in Sunrise, will have the capability of producing nearly 12,000 to 15,000 chef-made doughnuts daily.

Prakas, Tran and their staff, known as “Team Rhino,” have a sincere promise for future customers: “These are not your daddy’s doughnuts.” The first Rhino location in Lauderdale-by-the-Sea celebrated their official Grand Opening on Tuesday, June 17 with a free doughnut offer.

“Take all your preconceived notions about doughnut and coffee shops and throw them out the window,” says Prakas. “We’re pushing the limits of innovation and creativity with the best-tasting doughnuts you’ll ever have. Our craft-brewed, small-batch-roasted coffee is the perfect complement.”

Rhino Doughnuts & Coffee will soon open at; Lauderdale-by-the-Sea; Mizner Plaza, Boca Raton; Las Olas Riverfront, Fort Lauderdale; Uptown Center, Ft. Lauderdale; and an express storefront, Rhino in a Rush, to open in their doughnut factory this summer. Tran and Prakas are also looking for additional Rhino locations throughout South Florida, from north Palm Beach County, as far west as Wellington, to Miami-Dade.

At the company’s own local doughnut plant, Executive Pastry Chef Keith Freiman, formerly pastry chef for Smith & Wollensky and the Boca Raton Resort & Club, will use a secret dough recipe to make doughnuts on a daily basis, providing fresh sweets for each of the area outposts. All glazes and fillings will be made from scratch. Guests can expect exciting flavors such as maple bacon, s’mores and original glazed, as well as classic confections like cinnamon buns, muffins and other inventive choices.

Complementing the assortment of artisanal doughnuts will be Rhino Doughnuts & Coffee’s signature blends of craft-brewed coffee, made with 100% Fair Trade beans roasted using the small batch method. This specialty process highlights the distinctive flavor characteristics of the beans. Every batch is custom roasted to order per Rhino’s strict specifications, and you can taste the difference in every cup. Guests will also enjoy iced coffee, painstakingly made for optimal taste. Custom orders, catering, and doughnut and coffee parties to go will also be available.

At the new shops, Team Rhino’s friendly, knowledgeable doughnut specialists will provide top-notch service in a fun and modern environment, where guests can get their doughnuts and coffee to go or relax and stay a while in the hip atmosphere. Rhino Doughnuts & Coffee will also boast South Florida’s most exciting doughnut delivery trucks, in which drivers carry “no cash but lots of dough” and colorful, larger-than-life doughnuts. Rhino horns on the trucks will beckon other drivers to follow them for delicious chef-made doughnuts and craft-brewed coffees.

“We’ve assembled a team that shares our passion for creating amazing pastries, gourmet coffee and delivering authentic hospitality,” says Tran. “Guests will sense that enthusiasm the moment they walk in the door, and our friendly, welcoming doughnut-and-coffee shops will make everyone feel at home.”

Rhino Doughnuts & Coffee to Launch Five Locations in South Florida

Rhino Doughnuts & Coffee was founded on the belief that all Americans deserve delicious, chef-made doughnuts and craft-brewed, small-batch-roasted coffee in a cutting-edge atmosphere. Rhino’s first location is now open in Lauderdale-by-the-Sea with four additional locations to launch in South Florida at Las Olas Riverfront, Fort Lauderdale; Uptown Center, Fort Lauderdale; Mizner Plaza, Boca Raton; and Sunrise. Custom orders, catering, and doughnut and coffee parties to go will be available. For more information, call 855.RHINO74 or visit www.rhinodoughnuts.com.