Robeks Smoothie Franchise Ends 2013 With Burst of Growth

Robeks Smoothie Franchise Ends 2013 With Burst of Growth

Deals Could Bring 48 New Locations for Smoothie Franchise; More on the Way

After several years of laying low, premium smoothie franchise Robeks finished 2013 with a burst of activity, announcing plans to bring the brand to Philadelphia as well as New York City, with more expansion on the horizon.

Robeks, which has about 100 stores nationwide, will open its first store in Philadelphia in spring 2014 and has plans for up to 37 locations in the area. The smoothie franchise is also moving into Manhattan or the first time, with 11 locations in the works.

“Robeks is growing quickly thanks to new partners who are eager to bring healthy options to their communities, as well as existing franchisees who are adding stores,” Robeks CEO Steve Davidson said. “The opportunity is huge for businesses that help people live better, healthier lives.”

Growing health consciousness has been a boon for Robeks, which has seen 22 consecutive months of same-store sales growth. It’s a deep-seated trend. The National Restaurant Association reports that 71% of adults are trying to eat healthier at restaurants than they did two years ago.

Since 1996, Robeks has made it easy for people to eat healthy. Robeks smoothies and juices are made using whole fruits and vegetables, with no artificial flavors, colors or preservatives. Robeks posts full nutritional information about its menu items — and always has. Its transparency and commitment to nutrition have made fans of thought leaders in the health industry and a favorite of Hollywood actors and actresses. The smoothie franchise’s speed also makes it popular — blending and juicing takes just a minute or two, which allows Robeks to provide each customer fresh smoothies and juices full of live enzymes.

The growing health food market, combined with the endorsement of educated consumers, has created a huge opportunity for Robeks to continue to expand, and the company is actively seeking new franchise partners.

“Companies that can deliver healthy foods fast are poised to win,” Davidson said. “People want food that’s healthy and convenient. People who provide it can make a big difference in their community, and make good money doing it.”

To learn more, including a look at the Robeks startup costs and financial performance, visit