Restaurants introduce new line of individually portioned steak-inspired meals
The Ovations Brands portfolio of restaurants – Ryan’s, HomeTown Buffet, Old Country Buffet, Country Buffet, and Fire Mountain – are grilling up a new line of signature steak choices that are made fresh and served in individual portions. The Steaktastic menu will be available at all 321 family-style restaurants for a limited time starting Thursday, November 20, 2014.
“Our restaurants are known for the value we offer- serving quality products at reasonable price points. We are excited to elevate the guest experience by offering craveable, made fresh for you meals,” said
Rob Crews, Senior Vice President Of Marketing for Ovation Brands. “These premium dishes are a nice addition and provide added-value at no additional cost to our customers.”
The Steaktastic lineup features individualized portions of Rancher’s Select Sirloin Steakhouse Chili, Rancher’s Select Sirloin with Potatoes Au Gratin, and Rancher’s Select Sirloin with Potatoes O’Brien. The Steaktastic line up is completed with Country Fried Steak and 1/3 lb. Chopped Beef Steak. To compliment the steak offerings, the fresh salad bar will feature a blue cheese and bacon salad- crisp lettuce topped with a blue cheese dressing and bacon bits.
On a sweeter note, all 321 restaurants will be serving new individually portioned desserts, chocolate brownie cheesecake and blueberry cheesecake shooters. The brownie cheesecake shooter features gooey brownie bites, creamy cheesecake and a whipped topping. The blueberry cheesecake shooter features a graham cracker base topped with a creamy cheesecake, blueberry compote and whipped cream. Both will be available in the bakery section.
“Research has shown incredibly positive guest reactions to the individually portioned meals- from perception of cleanliness to the fact that they enjoy eating something made just for them (moving away from the large batch cooking). We initially introduced these individual offerings in our key development markets, and are now expanding these offerings across the system,” said Greg Graber, Chief Operating Officer for Ovation Brands. “Our team members are really proud of our new items and the positive guest response is bringing energy into our restaurants. An added benefit is the noticeable decrease in waste on the individually portioned offerings. This platform is a win for all constituents.”
Ovation Brands currently operates 331 restaurants in 35 states, comprised of 321 steak-buffet restaurants and 10 Tahoe Joe’s Famous Steakhouse restaurants. The restaurants are principally operated under the Old Country Buffet, HomeTown Buffet and Ryan’s brands. Ovation employs over 17,000 team members and serves approximately 100 million customers annually. Corporate headquarters are based in Greer, SC with a Corporate Support Center located in Eagan, MN. For more information, visit www.OvationBrands.com.