Smashburger, the national better burger restaurant known for its fresh, smashed to order burgers, is pleased to announce the appointment of Josh Kern to the position of Chief Marketing Officer. Mr. Kern brings a wealth of experience in developing and executing marketing strategies, and will be responsible for driving the strategic direction of Smashburger’s brand efforts to support the company’s continued growth.
“I am pleased to welcome Josh to the Smashburger team and believe his expertise in successfully defining and driving the direction of accomplished restaurant, retail and consumer brands will be invaluable as we continue to grow our better burger footprint across the country and internationally,” said Scott Crane, Chief Executive Officer for Smashburger. “With his proven skills, disciplined approach and enthusiasm for Smashburger, he is the ideal candidate to lead our passionate marketing team, and I look forward to Josh’s contributions to the brand’s success.”
Prior to joining Smashburger, Mr. Kern served as Chief Marketing Officer for Smashburger owner Consumer Capital Partners, where he was responsible for launching and driving marketing strategy for a variety of its signature consumer endeavors, including restaurant concepts Live Basil Pizza and Tom’s Urban, and global cycling race USA Pro Challenge. Previously, Mr. Kern served as Executive Vice President of Commercial Sales for The Comex Group, Vice President of Marketing at American Blue Ribbon Holdings, formerly Vicorp Restaurants. Earlier in his career, he held the position of Vice President of Marketing at Quiznos where he drove decision-making in all areas of marketing, positioning, strategy and communications.
Smashburger is a leading fast casual “better burger” restaurant with more than 290 corporate and franchise restaurants operating in 34 states and in five international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including ranking #2 on Franchise Times “2014 Fast & Serious” list of smartest-growing brands, being named “America’s Most Promising Company” by Forbes Magazine in 2011 and to the Top 10 in 2014, topping Fast Casual’s “Top Mover & Shakers” list for 2014 and 2012, and being featured on the Inc. 500 List of “America’s Fastest Growing Companies.” Smashburger also regularly receives “Best Burger” awards in cities around the world. To learn more, visit www.smashburger.com.
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.