Smashburger Names Glenn M. Moon as Director of Franchise Sales

Experienced Sales and Real Estate Leader Joins Fast-Casual Chain During Accelerated Growth Stage

Smashburger Names Glenn M. Moon as Director of Franchise Sales
Glenn Moon

Smashburger, a fast-casual restaurant franchise known for its signature smashed burgers, today announces the appointment of franchise sales and real estate industry veteran Glenn M. Moon as Director of Franchise Sales. Moon joins the franchise sales team, under the direction of Gregg Koffler, Senior Vice President of Franchising, to support the brand as it continues its expansion nationally and abroad.

Moon joins Smashburger following a strategic role at Choice International, where he was responsible for leading the growth of brands such as Sleep Inn, Cambria Hotels & Suites and The Ascend Collection in the Western United States.

“Glenn’s many accomplishments in a variety of franchise and real estate ventures will help Smashburger continue to grow and thrive,” says Koffler. “Glenn’s decade long experience building solid client relationships and constructing strategic sales and development insights make him a valuable addition to our growing team.”

Moon holds a Bachelor of Science from Northern Arizona University, and is in route to completing a certification from Cornell University in December of this year in hotel investment and asset management. Moon is also pursuing ongoing education from the Urban Land Institute for best practices in site selection and acquisition.

“Smashburger is an exciting brand that has global brand recognition and appeals to a very expansive audience. The ownership, leadership and offering all align with my personal values, which was extremely attractive to me as I made my decision to join the team,” says Moon. “I am looking forward to working with this team to help identify, cultivate and manage new franchise opportunities during this brand’s rapid growth phase.”

For more information about Smashburger, visit

Smashburger Names Glenn M. Moon as Director of Franchise SalesSmashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs shakes. On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides and local craft beer. Smashburger began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners – the private equity firm that Rick and his father Richard own. There are currently over 371 corporate and franchise restaurants operating in 34 states and seven countries. Smashburger is actively seeking partnerships with experienced and seasoned franchisees at campus locations across the country and worldwide. For more information, visit