starrdesign developing new Tropical Smoothie Cafe packaging

starrdesign developing new Tropical Smoothie Cafe packaging

Design enhancements to feature new brand look and feel.

Leading restaurant design firm starrdesign has announced that it has been selected to develop new packaging materials for Tropical Smoothie Cafe. The new packaging materials will reflect Tropical Smoothie’s new brand image and company logo, and will be featured on five pieces of take-out materials to be released in 2016.

Tropical Smoothie Cafe has undergone a rebranding effort over the past year to better connect with consumers on an emotional and intellectual level. Brand statements will be showcased on the packaging to effectively communicate the Tropical Smoothie message of eat better. feel better.

“When looking at Tropical Smoothie Cafe, we were struck by how much the brand loves and wants to serve its customers food that both tastes good and is healthy,” said Steve Starr, design chief of starrdesign. “It is our goal to ensure that brand messages are delivered to consumers in a way that is fun and engaging.”

The new design will be used specifically on Tropical Smoothie’s styrofoam and reusable cups, sandwich wrapper, lunch box, and to-go bags.

“starrdesignwas an absolute pleasure to work with,” said Kate Fortune, brand marketing manager at Tropical Smoothie Cafe. “Their designers captured the essence of our brand identity and created a refreshing new look for our packaging suite.”

Thenew packaging design is one of many projects starrdesign will be working on for Tropical Smoothie Cafe. The other projects include a prototype and standards review, an efficiency and operational audit, as well as the creation and implementation of a design, construction and vendor team approach to their Franchise Development Process.

“It is always an honor to work with clients on a variety of projects and to bring their visions to life,” Starr said. “At the end of the day, it’s about creating a lasting impact on the guests they serve and the markets in which they operate.”

starrdesign was established in 2007 by design chief Steve Starr and is based out of Charlotte, N.C. The starrdesign team strengthens brands by connecting them with people through creative environments and responsible solutions. They work with clients in the U.S. and globally to create designs that inspire and make a difference. The firm has been featured in publications such as Inc., The Charlotte Observer, QSR magazine, Restaurant Hospitality, and Commercial Construction and Renovation magazine. The company’s roster of clients includes Zoës Kitchen, Brixx Wood Fired Pizza, Panera Bread and Tupelo Honey Cafe.

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