The Concept Known For ‘The Never-Ending Line’ Signs Deal To Expand Throughout Dallas
After being in business for more than 25 years, The Halal Guys is expanding from New York City’s most popular food cart to multiple highly successful brick-and-mortar locations throughout the United States. The fast casual concept, known for its never-ending lines and a menu offering a mix of various Middle Eastern dishes, has already been well received in Houston, Chicago and Southern California. This summer, residents of Dallas will be able to nosh on gyro sandwiches, chicken-and-rice platters and the famous white sauce.
The NYC-based concept has signed a deal with Fransmart, who is known for building other popular concepts such as Five Guys, to bring franchised units to Dallas. The first location is anticipated to launch in July at 5444 Lemmon Avenue, Dallas, Texas 75209.
“We are honored and beyond excited to open Dallas’ very first The Halal Guys. We love our hometown and have always felt like Dallas–Fort Worth is a bustling and thriving foodie area. Our loyal fans will no longer have to smuggle it back from New York City and new fans will get to discover that the food is addictive and delicious due to its savory flavor profiles and heartiness. We selected Lemmon Avenue due to its accessibility to the major scenes of Dallas. We are just a hop and a skip from Uptown, Highland Park, Klyde Warren Park, Victory Park, Knox-Henderson, Dallas Arts District, Deep Ellum, Downtown Dallas, Lower Greenville and easily accessible to fans in the surrounding metroplex. Not only will this be a joyous lunch and dinner destination, but we also listened to our college fans and late night warriors, so we are opening late to cure for those late night cravings. Those who have been to 53rd & 6th know exactly how bad this craving can be,” said Danny Bui, Operating Partner.
The Halal Guys aim to be different and encourage patrons across America to ditch burgers for something unique. They pride themselves on only using high-quality products like their chicken, which has never been frozen and is marinated and seasoned overnight, then cooked and chopped on the grill and served directly to their plate to ensure a crave worthy meal that’s piping hot. The Halal Guys’ mission is to ensure that every customer leaves happy, with a smile on their face and a satisfaction that brings them back again.
The Halal Guys grew from its humble beginnings as a food cart on the streets of New York City to a global icon known as the largest American halal street food concept in the world. This Manhattan-based landmark was created by three like-minded men from Egypt who came to America in search of a lucrative life. When the founders noticed many cab drivers in New York were looking for a place to buy meals in Manhattan, they created their first food cart and quickly grew into a leading tourist and native New Yorker destination for American Halal fare. In 2013, The Halal Guys were ranked the most popular food truck reviewed on FourSquare and the third most Yelped restaurant in the United States in 2014.
The Halal Guys have been recognized by TIME Magazine, Entrepreneur Magazine, The New York Times and The Huffington Post. For more information, visit: www.53rdand6th.com, www.thehalalguysfranchise.com.