To support its rapid expansion, Wingstop has formed advertising cooperatives in Phoenix, San Diego and Denver and named DB&M Media as agency of record for the newly created co-ops.
A Los Angeles-based marketing and media firm, DB&M Media will spearhead advertising efforts for Wingstop restaurants in Phoenix, San Diego and Denver, including television, online, social campaigns and sports sponsorships.
“The DB&M team is excited for the opportunity to create fresh, energetic campaigns for Phoenix, San Diego and Denver,” said Kim Barber, broadcast manager at DB&M, which also oversees advertising for Wingstop in Southern California and the Bay Area. “We look forward to positive growth in these developing Wingstop markets.”
The popular wing chain, with more than 515 locations open, has advertising co-ops in place in 16 markets, including Dallas-Fort Worth, San Antonio, Southern California, Houston, South Florida, Chicago, the Bay Area, Oklahoma City, Austin and Sacramento.
Wingstop currently has six franchised locations in San Diego, with plans to open a seventh next month. There are six restaurants in Phoenix, with another scheduled to open this summer, and 14 stores in Denver, with a 15th location opening next month.
“DB&M Media is a great partner, and we are thrilled to join forces with them,” said Andy Howard, Wingstop chief marketing officer. “More than 60 percent of our system are covered by co-ops and their local market support, coupled with a strong ad agency like DB&M, is an invaluable tool as we continue to expand our presence in these markets.”
In addition to traditional advertising mediums, DB&M will also explore opportunities with professional and college athletic sponsorships. Wingstop is currently the Official Wings of the Los Angeles Lakers, Los Angeles Dodgers, Sacramento Kings, Dallas Cowboys, and a Proud Sponsor of the Los Angeles Angels, as well as a sponsor of several college athletic programs.
With a sole focus on cooked-to-order chicken, the Wingstop menu features traditional and boneless wings, strips and Glider sandwiches all sauced and tossed in 10 original flavors and side dishes like fresh-cut, seasoned fries.
More information on DB&M is available at http://www.dbm-media.com.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 500 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.
For Wingstop franchise information, please visit wingstopfranchise.com.