If you want to help your restaurant rank well in local search results and get exposure on the sites your customers use most frequently, then you should make sure you have a claimed listing on the major local search networks. This applies to every restaurant type, from local cafes to nationwide chains and from fast food to fine dining. The following are 7 local search sites your restaurants should have a presence on.
1) Google+
Google is the number one website and search engine in the world. Their social network, Google+, is the seventh most popular social media network (Hitwise). If you want to rank well in local search results, then you need to start with acquiring your Google+ local business page. To locate, claim, or create your page, simply go to create a Google+ page, select the local business or place category, and enter your phone number.
2) Facebook
Facebook is the number one social media website, and one of the most popular social networks in the world. They are also working on becoming the top personalized search engine, boasting a billion searches per day without even trying (Techcrunch). Their search will allow users to search for restaurants in their area as well as restaurants their friends have been to.
Therefore, you not only need a Facebook page for each of your restaurant locations, but you need to start encouraging people to check-in to your restaurant on Facebook when they dine there. To create a page on Facebook, choose the Local Business or Place category on Create a Page.