Milestone moment features summer menu items, exclusive merch and expansion
Beyond Juicery + Eatery is celebrating its 20th anniversary on Friday, June 20 – fittingly, on the first day of summer – with a series of limited-time offerings and experiences that reflect its evolution from a regional smoothie shop to a fast-growing lifestyle brand rooted in flavor, function and wellness. The brand was born from a vision to serve nutrient-rich food and smoothies that taste as good as they feel – an ethos captured in the promise to help guests Feel Beyond Good.
Guests who purchase any 20-ounce beverage on June 20 will receive a complimentary souvenir cup, designed exclusively for the occasion and available at all locations while supplies last. The brand is also debuting a limited-edition merchandise collection, giving fans new ways to engage with the Beyond lifestyle beyond the menu.
The brand also recently launched two new limited-time offerings, available now through Aug. 31: the Italiana Wrap, featuring turkey, Genoa salami, crisp romaine and a bold medley of peppers and olives wrapped and tossed in red wine vinaigrette; and the Antipasto Salad, a lighter, chopped take on a classic Italian favorite.
“Reaching 20 years is a proud moment for the brand, but it’s also a reflection of the trust and loyalty built with each community we serve,” said Mijo Alanis, co-founder and CEO. “Beyond Juicery + Eatery was created to offer something better and continuing to evolve with purpose is what keeps the brand moving forward – that mission has evolved into a movement, driven by an unwavering commitment to menu innovation, accessibility and community.”
Beyond Juicery + Eatery is also expanding its footprint, with 49 locations open and its 50th store coming soon. To explore franchising opportunities, visit franchise.BeyondJuiceryEatery.com.
With award-winning smoothies, made-to-order juices and a wide variety of craveable menu items, Beyond Juicery + Eatery continues to lead with innovation, wellness and guest connection at its core. Each offering is carefully crafted to fuel the day and elevate the experience, whether grabbing a quick smoothie or building a better daily routine.
Founded in 2005 in Birmingham, Michigan, Beyond Juicery + Eatery is a fast-casual concept committed to fresh, functional and flavorful dining. Established by Mijo Alanis and Pam Vivio, the brand emerged in response to a growing demand for healthier food options, offering smoothies, juices, wraps and salads made to order. With a strong emphasis on guest experience, menu innovation and wellness-driven offerings, Beyond Juicery + Eatery began franchising in 2018 and now operates nearly 50 locations, with additional restaurants in development across Michigan, Ohio, Florida and Georgia. The brand has been recognized by QSR Magazine’s 40/40 List, Entrepreneur’s Top New & Emerging Franchises and Inc. 500, ranking among the top-performing QSR concepts. For more information, visit BeyondJuiceryEatery.com, or follow the brand on Instagram, Facebook, or TikTok.