Phil Greifeld, CEO & President, is no stranger to innovation. In fact, throughout the progressive leader’s career, he has been known for proactive brand moves that strengthen business portfolios. Most recently, Greifeld has announced Captain D’s acquisition of Grandy’s, a 65-unit breakfast, lunch, and dinner chain based in Dallas, Texas.
“Our heightened execution throughout 2011 has enabled us to significantly invest in the future of our D’s business,” he said. “Our company-wide operating diligence during the past year has also provided us with the financial flexibility to purchase the Grandy’s chain.”
Grandy’s Country Cookin’ is a homestyle and comfort food restaurant chain known for its freshly prepared meals. Grandy’s specializes a hearty country breakfast, while its lunch and dinner meals features hand-battered fried chicken, country fried steaks, catfish and homestyle vegetables complimented with fresh-baked biscuits, dinner rolls, and their much heralded Sinnamon rolls. Grandy’s has both a dine-in and drive-thru business format.
Grandy’s will be operated as a separate subsidiary of Captain D’s and the talented Grandy’s executive team will continue in their respective roles. Greifeld will assume the CEO role of Grandy’s while also maintaining his CEO for Captain D’s.
The acquisition comes on the heels of a strong year for Captain D’s. Under new executive leadership, the Captain D’s brand has strategically invested in all aspects of its business and is quickly revitalizing the seafood chain.