Chipotle Mexican Grill (NYSE: CMG) has announced the launch of its first-ever High Protein Menu, set to debut across the U.S. and Canada on Tuesday, December 23. This curated selection is designed to meet the increasing consumer demand for clean, macro-friendly options, featuring a brand-new snack format: the High Protein Cup.
Meeting the Demand for Clean Protein
With high-protein diets remaining the top nutritional pattern in the U.S. for three consecutive years, Chipotle is formalizing the “protein hacks” many guests already use. The new menu highlights the brand’s responsibly raised Adobo Chicken and Steak, providing transparent nutritional data for those tracking intake for fitness or health reasons, including those following GLP-1 protocols.
“For years, guests have used Chipotle’s customizable offerings to build high protein and fiber-filled meals on their own,” said Chris Brandt, President and Chief Brand Officer. “This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions.”
Featured High Protein Menu Items
The new menu offers various sizes and formats to fit different lifestyle needs. The lineup includes:
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Double High Protein Bowl (81g protein, 11g fiber, 760 calories): A high protein burrito bowl featuring double Adobo Chicken, light white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese, and extra romaine lettuce.
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High Protein-High Fiber Bowl (46g protein, 14g fiber, 540 calories): A GLP-1 friendly bowl featuring Adobo Chicken, light brown rice, black beans, fajita veggies, roasted chili-corn salsa, fresh tomato salsa, and romaine lettuce.
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High Protein-Low Calorie Salad (36g protein, 10g fiber, 470 calories): A GLP-1 friendly salad featuring Adobo Chicken, Supergreens lettuce mix, fajita veggies, fresh tomato salsa, and guac.
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Double High Protein Burrito (79g protein, 6g fiber, 840 calories): A high protein burrito featuring double Adobo Chicken, fresh tomato salsa, fajita veggies, Monterey Jack cheese, and romaine lettuce.
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High Protein Cup with Adobo Chicken (32g protein, 180 calories): A 4-ounce side of Adobo Chicken packed with flavor and real protein – the perfect snack or extra side of protein to add to any order.
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Adobo Chicken Taco (15g protein, 190 calories): A soft flour tortilla, Adobo Chicken, fajita veggies, fresh tomato salsa, Monterey Jack cheese, and romaine lettuce.
Partnership with Lifestyle Creators
Starting January 5, Chipotle will further expand the menu by featuring signature “go-to” orders from prominent fans and athletes. Featured creators include professional basketball player Josh Hart, health creator Samantha Milton (@SmallerSam_PCOS), and registered dietitian Kylie Sakaida (@nutritionbykylie). These curated entrees demonstrate how high-performance individuals customize the Chipotle menu to reach specific calorie and protein targets.
Starting December 23, guests can access the High Protein Menu in-restaurant, online at Chipotle.com and Chipotle.ca, or through the Chipotle mobile app.