Chuck E. Cheese’s Lets Kids Win Big

Chuck E. Cheese's Lets Kids Win Big

Zimmerman’s new campaign shows how every day can be a Chuck E. Day.

Zimmerman’s new push for Chuck E. Cheese’s aims to turn even the most ordinary day into a “Chuck E. Day” to help increase in-store traffic and brand affinity beyond just birthday parties, fundraisers and private events.

Zimmerman’s campaign – (‘It’s your Chuck E. Day’) was instigated from insight that all kids want to go to Chuck E. Cheese’s, but that tickets are the greatest currency of behavior – more than tokens, games, pizza, characters or fun.  A handful of tickets is like winning the lottery for adults and is what makes going to Chuck E. Cheese’s the best day ever for kids.

This is Zimmerman’s first full campaign since partnering with the kids entertainment giant. The campaign launched the week of February 22nd with TV, and then integrates in all paid, earned and owned content. The agency created this platform to compliment the chain’s revamp of its menu and overall dining experience including free Wi-Fi, new thin and crispy pizzas, wraps, wings, coffee and much more.

“While they’ve been a symbol of family fun for decades, our goal was to find the best trigger to help drive one more kid and one more visit,” says David Nathanson, Chief Creative Officer of Zimmerman. “Rather than force our opinion, we simply let kids tell us what mattered most to them.”

In May 2015, Chuck E. Cheese’s named Zimmerman as lead agency for the brand’s strategy, promotion, media and creative. Beginning in January, the agency expanded that relationship and is now also handling digital and social responsibilities.

“We developed this campaign to showcase that tickets are the most exciting form of currency for kids – and that any day can be made better with Chick E Cheese’s,” says Michael Hartman, Chuck E. Cheese’s Chief Marketing Officer. “We can create magical moments out of any meal.”

Agency Credits: David Nathanson, EVP/Chief Creative Officer, Lee Gonzalez, SVP/Group Creative Director and Harry Gonnella, Creative Director, Richard Nez, Agency Producer

Client Credits: Michael Hartman, Chief Marketing Officer and Ami Anderson, Sr. Director Advertising & Media

Production Company: Story

Post Production: StudioZ

Chuck E. Cheese's Lets Kids Win BigZimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin’ Donuts, Chico’s, Tire Kingdom, AutoNation, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For nearly 40 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid. Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food, and play. Each Chuck E. Cheese’s features musical entertainment, games, rides, and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check. As a strong advocate for its local communities and childhood education, Chuck E. Cheese’s has donated more than $12 million to schools through its fundraising programs. The Company and its franchisees operate a system of more than 590 Chuck E. Cheese’s and 140 Peter Piper Pizza stores, with locations in 47 states and 12 foreign countries and territories. For more information, visit and or connect with us on social media:

Facebook: Chuck E. Cheese’s + Peter Piper Pizza
Twitter: Chuck E. Cheese’s + Peter Piper Pizza
YouTube: Chuck E. Cheese’s + Peter Piper Pizza
Instagram: Chuck E. Cheese’s + Peter Piper Pizza
Pinterest: Chuck E. Cheese’s
Foursquare: Chuck E. Cheese’s