Church’s Chicken to Participate in Mobile CX Summit

Church's Chicken to Participate in Mobile CX Summit

Senior Director of Media/Digital Will Present on Restaurant Mobile App Successes

Church’s Chicken, the brand best known for its hand battered fried chicken and scratch-made honey butter biscuits, is pleased to announce that its Senior Director of Media, Digital & Public Relations, Laura Reese, will present at one of the restaurant industry’s premier mobile technology conferences – CONNECT: The Mobile CX Summit (Mobile CX), August 21-23 in Philadelphia, PA. Reese’s panel discussion, “Making Your App Indispensable,” will focus on brands that have been successful in providing the best mobile experience for building customer loyalty. Church’s Senior Director of Information Technology, Steve Patel, co-leads the brand’s app initiatives and digital ecosystem and will also participate in the conference.

Reese leads Church’s domestic media, digital and external public relations efforts. In this role, she works to engage customers and strengthen the company’s brand presence through media and digital strategy efforts, including the Church’s mobile app, social media, the company’s website and other related activity. Reese has been with the company since 2013, and was promoted to the senior director position earlier in 2017.

Our app is as unique as our guests,” said Reese. “It’s critical that we add genuine value to our guest’s day, and we do this through our Mobile App. For example, we know that music is extremely important to our guests, and through a partnership with PlayNetwork, we’ve been able to add free, carefully-curated playlists to the app experience,” Reese said. “When your loyal customers are downloading and using your app, they’re providing you with deep and meaningful behavioral insights. That’s important. That should be rewarded.”

She added that the app, powered by NextX, is a valuable tool in securing honest guest feedback in return for relevant guest offers. “We then make sure to respond to that feedback, both good and bad, letting our guests know that we’re sincerely listening to them,” Reese said.

Her session at the Mobile CX will discuss tips and tricks in the mobile app space, and how the Church’s brand is continuously innovating in order to better engage, understand, and provide meaningful value to their guests.

The technology summit is designed to explore opportunities provided through mobile technology that strengthen sales, branding and customer engagement.  For more information about the conference, contact

Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s (along with its sister brand Texas Chicken outside the Americas) has more than 1,600 locations in 27 countries and international territories and system-wide sales of more than $1 billion. For more information, visit Follow Church’s on Facebook at and Twitter at