Dairy Queen Returns to Keller, TX

Flagship restaurant promises to be “Better Than You Remember!”

Remember that cone with the curl on top?

Of course you do. You’ve heard the commercials as a winsome voice swoons the new hook, “DQ: This is the Stop Sign of Texas!”

In the Dallas/Fort Worth Metroplex there have been very few Dairy Queen restaurants. Most of the 600+ DQs in Texas are in rural areas. But now Keller will once again have a Dairy Queen restaurant—one that promises to offer customers a matchless DQ experience.

Welcome to the newest Dairy Queen Restaurant in the nation — right in the heart of Keller. It’s conveniently located at the corner of Keller Parkway (FM 1709) and Cindy Street, just one light east of Highway 377.

The doors open at 10 a.m. on Monday, December 8 with a special that will inspire line-ups before the doors are even opened. The first one hundred customers who buy a DQ Cake will receive a “Keller DQ Premier Customer” membership card that entitles them to fifty-two free Steak Finger Country Baskets (one per week for an entire year).

The 4,065 s.f. restaurant was built by local contractors, is being staffed by local employees (over 70 have been hired), and is owned and operated by long-time Tarrant County resident and multi-unit DQ owner/operator Michael Clarke. You may have seen Clarke driving around in his DQ-red 1956 Ford F100. You can’t miss it, as it is as sure to put as big a smile on your face as a Dilly Bar.

Clarke didn’t hold back when asked why he chose his latest location, “Keller is a great town. Family-friendly, sophisticated residents, and a whole lot of folks who kept saying, ‘We want our Dairy Queen back.’ Keller’s citizens love Texas, fun, and food so I can’t imagine a better place for a Dairy Queen restaurant.”

The Keller location is the fifth DQ that Clarke has opened in the NE Tarrant County area. The first four—Euless, NE Fort Worth, Grand Prairie, and Roanoke—have been very well received as customers celebrate the return. “People across Texas, when they think of Dairy Queen, they have great memories,” Clarke said. “It’s a special place where people go after a ball game. It’s where grandparents take their grandkids. It may be a first date. We all remember going to our local Dairy Queen to commemorate and celebrate. DQ memories are good memories, and our commitment is to make the Keller DQ even better than you remember.”

“We are thrilled to welcome Keller to enjoy our great food, friendly service, and amazing restaurant. We’re all about giving our customers an exceptional experience,” said General Manager, Grace Cooper.

The Keller DQ restaurant is being called a “flagship” restaurant within the DQ system, because it blends the best of DQ’s iconic history with the most modern innovations in the quick-service restaurant industry. Highlighted by the open-air grill and separate chill sections, the restaurant features comfortable booths and large tables, warm lighting, country music, HD televisions, free Wi-Fi, and an environment designed to encourage customers to make this their Dairy Queen.

An Array of Menu Options

The food menu features Hungr-Buster® burgers, Country Baskets®, and Texas T-Brand Tacos®. The state-of-the-art kitchen showcases some of the most advanced appliances, but Cooper reiterates that it comes down to the great DQ taste, “We’re flame-broiling our burgers, we’re sourcing the freshest ingredients, and we’re training our staff to prepare the food with excellence so that our guests enjoy the great taste of Texas in every bite.”

Don’t forget the soft-serve treats: Blizzards®, Dilly Bars®, and those cones with the curls on top. Unique to the Keller DQ is its dedication to DQ Cakes and Cupcakes. A culinary-schooled and certified pastry chef creates frozen celebratory works of art to ensure your special occasion is as delicious as it is beautiful.

And remember those Orange Julius drinks you had at the mall all those years ago? They’re back, and only at DQ.

The restaurant can seat 72 guests inside and another 24 outside in the open-air patio. From the entrance doors with iconic DQ red spoons for handles, to the interior finish of slate and maple — this DQ really is better than you remember.

Keller DQ at a glance