When you combine dazzling glamour, down-home Texas hospitality, and mouthwatering gourmet barbecue, you get one heck of a successful fundraiser! That’s exactly what went down at The Dickey Foundation’s 4th Annual Denim & Diamonds event in Dallas, which sparkled with generosity, bringing together over 250 guests and raising just under $200,000 in crucial support for our nation’s first responders.
Held at the beautiful Empire Room, the evening was a perfect blend of high style and heart, reflecting the core mission of The Dickey Foundation: supporting the brave men and women who keep us safe every day.
BBQ, Boots, and Big Hearts
It wouldn’t be a true Dickey event without incredible food, and Chef Matt Burton certainly delivered, serving up amazing gourmet barbecue creations that kept the crowd fueled and happy. Guests enjoyed digging into the delicious food while soaking up the vibrant atmosphere, which included live entertainment from crowd-favorite band 90 Proof and energetic line dancing with Everlasting Dance.
But the real star of the evening – besides the generous community – was perhaps the authentic live Longhorn photo experience! Alongside the photo ops, a raffle featuring over 20 fantastic prizes, ranging up to $5,000 in value, added plenty of excitement.
Maurine Dickey, Executive Director of The Dickey Foundation, noted that “Each year, Denim & Diamonds reminds us why we do what we do. The generosity and spirit of our community continue to inspire us as we honor the brave men and women who protect us daily.”
A Million Dollars in Giving
This single night’s success has helped push The Dickey Foundation’s total fundraising efforts since its inception to nearly $1 million! These funds go directly toward purchasing critical safety equipment and life-saving resources for first responders across the country.
Roland Dickey, Jr., CEO of Dickey’s Capital Group, beautifully summed up the sentiment, saying the event is a “beautiful reflection of that mission. Seeing our community come together for such an important cause reminds us what true Texas hospitality and compassion look like.”
It was a shining example of what happens when you mix good food, good people, and an even better cause – proving that kindness and fantastic barbecue never go out of style!
With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
Dickey’s has been recognized on Newsweek’s 2022 “America’s Favorite Restaurant Chains” list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit Dickeys.com. For information about becoming a franchise partner, visit DickeysFranchise.com.
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