Leading hospitality firm selected to drive beverage brand’s next growth phase
Feng Cha, one of the fastest-growing premium boba beverage franchises in the U.S., has named Champion as its official franchise development agency of record, effective immediately, marking a major step forward in its next chapter of evolution.
This strategic partnership comes as Feng Cha accelerates its franchise growth initiatives across the country and seeks to attract mission-aligned entrepreneurs and multi-unit operators eager to bring its signature brand experience to their communities.
“We’re thrilled to partner with Champion,” said Johnny Gao, co-founder and co-CEO for Feng Cha. “Their track record in franchise marketing, strategic creativity and deep industry relationships makes them an ideal extension of our team as we enter our next phase of expansion.”
Champion, one of the nation’s leading PR and digital media agencies – known for its results-driven campaigns and deep expertise in the restaurant and franchising sectors – will lead all digital marketing efforts for Feng Cha’s franchise development program. Leveraging its data-driven approach and lead generation proficiency, Champion will spearhead attracting high-quality franchise inquiries, building national awareness of the Feng Cha business opportunity and delivering measurable results for franchise growth.
“Feng Cha has carved out a strong identity in the booming boba space, and their growth potential is enormous,” said Eric Spiritas, Principal at Champion. “We take great pride in partnering with brands that have heart, vision and strong leadership – and Feng Cha delivers on all three. We’re excited to help amplify their story and connect them with their next generation of franchisees.”
Champion has built a reputation for growing high-profile restaurant and franchise brands. With a client roster that includes Raising Cane’s Chicken Fingers, SPB Hospitality, Twin Peaks, Golden Corral, Tide Cleaners and Western Son Vodka, Champion will celebrate its 23rd anniversary in 2025 with a continued focus on elevating brands across multiple industries.
Founded in 2017, Feng Cha is a premium boba beverage café brand that combines handcrafted beverages with a welcoming, judgment-free atmosphere. With over 80 stores across the U.S. and growing, Feng Cha is dedicated to delivering memorable guest experiences rooted in innovation, inclusivity, and community. Learn more about franchise opportunities at FengChaUSA.com/franchise.